Women and CBD
Women and CBD
Women Are Consuming More Cannabis
According to a new report by Eaze, an online marketplace, and technology platform for legal cannabis, the number of women buying cannabis in California doubled in 2018 from the year before. The study also found a growth in female use of CBD products, such as face creams, body creams, and bath bombs. Women and CBD are a big thing now!
“We see a strong majority of women are using cannabis for wellness reasons like personal care and improved sleep,” said Peter Gigante, head of policy research at Eaze.
The report used data from 450,000 customers, as well as a survey of 4,000 in California. While the report focuses exclusively on California, researchers claim that it’s safe to assume that these trends are occurring in other legal markets.
Here are some findings from the study:
- Baby Boomers ranked as the most common Women and CBD consumer, accounting for 8.4% of all buyers. Baby boomers were the fastest-growing segment in 2018, increasing by 25%.
- The number of women buying cannabis products almost doubled in 201, increasing by 92%. Women make up 38% of all cannabis consumers and are more likely to purchase edibles than men.
- CBD consumers grew from 2.6% to 4.8% of the cannabis market in 2018.
One reason for the rapid growth in cannabis users, especially among Baby Boomers, is the influx of CBD products for wellness. CBD has been linked to treating chronic pain, the aches people experience after workouts, anxiety and depression, and sleep issues.
“The fact that well-known beauty influencers and celebrities are using CBD also contributes to the normalization of cannabis for women too, and we only expect that to continue,” Gigante said.
Customers surveyed reported that they felt relaxation (61 percent), anxiety relief (41 percent), stress relief (41 percent) and pain relief (40 percent).
They also needed fewer pills. Of those who purchased marijuana, 71 percent reported reducing their purchase of over-the-counter medicine and a 35 percent reduced the purchase of prescription drugs.
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We are dedicated to helping you find your way to a better life with natural alternative medicine. We are confident you will be happy you took the first step to the possibility of a symptom-free life. Now is your time.
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Author: Scott Lawrence
Scott is a cannabis fan, enjoying the experience as much as the feeling.