Zig Zag

Zig Zag's legendary journey began in 1855 when brothers Maurice and Jacques Braunstein established their rolling paper company in France. Their genius innovation came in 1894 when they perfected the interleaving process that dispensed papers one at a time in a distinctive zigzag pattern, giving the brand its iconic name. This invention was so revolutionary it earned Zig Zag a gold medal at the 1900 Universal Exposition in Paris.For over 165 years, Zig Zag has maintained its position as one of the most recognized brands in smoking culture. The company's signature orange packaging and the famous "Le Zouave" soldier image have become cultural touchstones, referenced throughout decades of music, art, and counterculture movements.In 1997, Turning Point Brands acquired North American distribution rights, expanding Zig Zag's reach and innovation capabilities. Today, after surviving world wars, cultural revolutions, and changing consumer preferences, Zig Zag has embraced its connection to cannabis culture with products specifically designed for "herbal use" while maintaining the quality and craftsmanship that made them legendary.

Zig Zag offers a comprehensive line of premium smoking accessories designed for the discerning cannabis enthusiast. Their product portfolio includes traditional French Orange rolling papers, Ultrathin papers for minimal paper taste, and their newest innovations – Unbleached and Organic Hemp papers and cones catering to health-conscious consumers seeking chemical-free, sustainable options.The brand has expanded beyond papers to include pre-rolled cones, wraps, and smoking kits for convenient consumption. Recently, Zig Zag has embraced its cultural status by launching limited edition collections, including vintage packaging that celebrates their 145+ year legacy and even apparel that allows fans to showcase their brand loyalty.In 2021, Zig Zag launched Zig Zag Studios, a media platform featuring artists, culture, and lifestyle content that strengthens their connection with the cannabis community. Most recently, Zig Zag made a bold statement by partnering with Cannabis Now for their third annual 4/20 countdown celebration in Times Square, officially embracing their association with cannabis culture after generations of unofficial connection.

At Zig Zag, our mission is to honor our heritage while evolving with the modern cannabis community. We believe in creating premium smoking accessories that enhance the ritual and experience of consumption, using only the highest quality materials that respect both our customers and the environment.We're committed to innovation that serves real needs – from our original interleaving process to our newest organic hemp products – always looking to improve the experience without sacrificing the craftsmanship and reliability our customers expect. As cannabis culture moves from counterculture to mainstream, we're dedicated to supporting this transition by celebrating creativity, self-expression, and the diverse community that has embraced our products for generations.We recognize our responsibility as an iconic brand to lead with integrity, which means creating sustainable products, fostering authentic connections within the cannabis community, and honoring the cultural legacy we've helped build since 1855.