Rove

Summary
Award-winning cannabis innovators crafting premium vapes from cultivation to cartridge since 2016.
Description

Rove creates individualized cannabis experiences through perfection in every step of the process. From cultivation to cartridge, they handle everything in-house, taking pride in delivering high-quality, great-tasting, transparent products to consumers.Their product line centers around their award-winning vaporizers in several collections including Diamond, Premier, and Classic series. These vaporizers offer options based on hardware, potency, resins, strains, and terpenes to suit individual preferences. Rove's product portfolio has expanded to include concentrates, flower, pre-rolls, and CBD products, all made with 100% organically grown cannabis.Rove operates across multiple states including California, Illinois, Nevada, Massachusetts, Missouri, Michigan, New Jersey, and Ohio, with particularly strong market presence in Missouri and Nevada. Their most popular products include their Apple Jack Live Resin Diamond Reload Pod and Maui Waui Liquid Diamond Live Resin Disposable vapes.What sets Rove apart is their commitment to quality and transparency. They were the first major cannabis vape brand to implement a QR code-scanning mobile app called Rove Rewards, which ensures authenticity and provides detailed information on cannabinoid and terpene content while verifying products are free from pesticides and foreign materials. This innovation protects customers, supports retail partners, and helps combat vape counterfeiting.

Our story

In 2016, a team of cannabis industry veterans with extensive experience in cultivation, extraction, and laboratory science came together with a shared vision. Recognizing an underdeveloped cannabis industry needed self-sufficiency for long-term success, Rove's founders built their own manufacturing facilities, created distinctive packaging, established a redundant supply chain, and developed proprietary formulations. This hands-on approach has served them well through periods of rapid growth and industry evolution.Born at the intersection of art and science, Rove united these industry enthusiasts around a mission to produce better, tastier, and more honest cannabis products. Their name, meaning "to wander," perfectly captures their vision of encouraging cannabis enthusiasts to enjoy new experiences.What began with a small number of California outlets quickly expanded due to overwhelming demand. By focusing on transparency and quality, Rove grew exponentially, collaborating with like-minded cannabis devotees throughout the industry. Their dedication to excellence has earned them numerous awards and allowed them to expand from their California headquarters to multiple states across the country.Today, Rove stands as one of the fastest-growing premium cannabis brands in the United States, maintaining their founding principles of honesty, simplicity, and transparency while continuously innovating to create exceptional cannabis experiences.

Mission

At Rove, we believe in honesty, simplicity, and transparency. Our goal is to provide customers with the highest quality products that taste great and are created with them in mind. Our brand philosophy centers on continuous improvement, where the best is always getting better.We're committed to maintaining complete control over our product quality. We proudly stand opposed to the trend of exaggerated quality and misinformation within product test results, ensuring our customers know we have their best interests in mind with every step we take.Our approach balances artistry with scientific precision. Our team of seasoned curators, technicians, and chemists create the ultimate cannabis experience by perfecting each step in the process. We value authenticity and quality, which is why we implemented our QR code system on all products.Beyond creating exceptional products, we're dedicated to our employees and communities. Recently recognized as one of the Best Cannabis Companies to Work For in 2025, we foster a positive workplace culture that values our team members' contributions. As we continue to grow, we remain committed to responsible cannabis cultivation, education, and advancing the industry through innovation and transparency.

Why we love this brand

At Calm Effect, we're proud to feature Rove on our platform because they represent everything we value in a cannabis brand: quality, transparency, and genuine innovation. The company proudly holds 12 first-place titles at several of the world's largest cannabis product competitions, including the High Times Cup and the Emerald Cup. This recognition speaks volumes about their commitment to excellence.What truly impresses us is Rove's unwavering dedication to quality control and consumer safety. Their pioneering QR authentication system gives our customers confidence in exactly what they're purchasing, something increasingly important in today's cannabis market. We appreciate that they source 100% organically grown cannabis and maintain strict oversight from cultivation to final product.Their cartridges deliver potent experiences with unique flavor profiles and well-balanced effects that our customers consistently praise. Whether you're seeking a premium vaping experience or exploring their other product lines, Rove delivers exceptional quality every time.Rove's commitment to improvement resonates with our own philosophy at Calm Effect. They're constantly refining their processes and products, ensuring that with each purchase, you're getting the very best the cannabis industry has to offer. That's why we're delighted to partner with Rove and bring their exceptional products to our discerning customers.

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