TYSON 2.0 delivers premium cannabis products across multiple categories, balancing high quality with accessibility. Their product lineup packs a punch with three distinct flower lines, each offering different potency levels and effects profiles, available as eighths or pre-rolls. Their most potent offerings include the psychedelic-inspired "Toad" genetics, which have become signature strains for the brand.The company's most iconic products are their "Mike Bites" – ear-shaped edibles that playfully reference Tyson's infamous 1997 boxing match with Evander Holyfield. These 10mg THC gummies come in various flavors including Black Raspberry, Watermelon, and Green Apple. In 2022, they even launched "Holy Ears" in collaboration with Holyfield himself.TYSON 2.0's expanding product portfolio also includes vape cartridges, concentrates, and innovative collaborations with cannabis tech companies like Stündenglass, G Pen, and Futurola. Their products can be found in licensed dispensaries across North America, with a growing international presence in markets like the UK, Germany, and Jamaica. The brand has also launched TYSON 2.0 Global, offering hemp-derived products including Delta 8 and Delta 9 options through their online marketplace.
TYSON 2.0 burst onto the cannabis scene in October 2021, founded by legendary boxer Mike Tyson alongside entrepreneurs Chad Bronstein and Adam Wilks. What began as Tyson's personal journey with cannabis—discovering its therapeutic benefits for pain management and mental wellness—has evolved into one of the fastest-growing brands in the industry.After experiencing firsthand how cannabis helped him find balance and healing following his boxing career, Tyson was inspired to create a brand that embodied the same intensity and authenticity he brought to the ring. Since its launch, TYSON 2.0 has expanded rapidly, reaching 24 states across the U.S. by 2022 and continuing its global expansion with recent launches in international markets like South Africa in early 2025—marking its 17th country.The brand has forged strategic partnerships with leading multi-state operators including Columbia Care, Verano Holdings, and Cresco Labs, enabling its meteoric rise. By 2024, TYSON 2.0 reported annual revenue exceeding $50 million, with projections to reach $75 million by the end of 2025.
At TYSON 2.0, our mission is to produce innovative, high-quality cannabis products known for purity, precision, and wide accessibility. We believe in cannabis as more than just a recreational substance—we see it as a powerful plant with transformative potential, just as Mike experienced in his own journey.We're committed to creating products that balance premium quality with affordability, ensuring consumers from all walks of life can experience the benefits of properly crafted cannabis. Our values center on authenticity, quality, and inclusivity in everything we do.Beyond our commercial goals, TYSON 2.0 is dedicated to supporting social justice initiatives that benefit communities affected by the war on drugs. We actively collaborate with organizations like #BreatheWithMe to fund programs for underserved youth, including mentorship through arts and education. By supporting these initiatives, we strive to help transform the cannabis industry into one that promotes equity and positive social change.
At Calm Effect, we're genuinely impressed by TYSON 2.0's commitment to delivering knockout quality while maintaining accessibility. Unlike many celebrity cannabis brands that simply slap a famous name on mediocre products, Mike Tyson's personal involvement and passion for the plant shines through in every aspect of the brand.What truly sets TYSON 2.0 apart is their perfect balance of fun and quality. The playful nod to Tyson's boxing career with their ear-shaped Mike Bites shows they don't take themselves too seriously, yet they never compromise on product standards. Their flower strains consistently deliver impressive potency and effects that even seasoned cannabis enthusiasts appreciate.For our deal-seeking customers, TYSON 2.0 offers exceptional value—premium cannabis experiences at price points that won't deliver a knockout blow to your wallet. Whether you're looking for high-THC flower, flavorful edibles, or convenient vapes, TYSON 2.0 delivers products worthy of a champion, making them a heavyweight contender in our lineup of trusted brands.
