Simply Herb currently operates in five key cannabis markets: Massachusetts, Michigan, Illinois, Ohio, and New Jersey, with products available through both Ascend's own retail locations and partner dispensaries. Their product lineup has evolved beyond their initial flower-focused offerings to include an extensive range of options for every consumption preference.Their core products include aromatic full-flower nugs, smaller popcorn buds with the same potency as larger flowers, conveniently fine-ground shake for joint rolling and bowl packing, and their Massachusetts-exclusive pre-rolls. In 2024, Simply Herb expanded into concentrates with their flavorful distillate vape cartridge line, featuring varieties like Mango Tango and Dungeons & Dragonfruit with THC levels typically exceeding 80%.All Simply Herb products are cultivated in AWH's state-of-the-art facilities, ensuring consistency across batches while maintaining strict quality standards. Their cultivation process focuses on preserving terpene profiles and optimizing cannabinoid content without the use of unnecessary additives. Recent top-selling strains include MAC 1, Kush and Cream, and Midnight Runtz, with performance data showing strong market growth throughout 2024-2025.
Born from a vision that everyone deserves quality cannabis without breaking the bank, Simply Herb launched in March 2022 as the value-focused offering from multi-state operator Ascend Wellness Holdings (AWH). The brand emerged in response to a clear market need – approximately 25% of cannabis industry sales were driven by the "value" category, yet many budget options sacrificed quality.Simply Herb changed this narrative by applying AWH's expertise in cannabis cultivation to create products that maintained the high standards of their premium lines while offering more accessible price points. The brand initially launched across Massachusetts, Michigan, and Illinois, quickly gaining a foothold with cost-conscious consumers who refused to compromise on quality.Since their debut, Simply Herb has expanded both their geographical footprint and product offerings. What began as a flower-focused brand has evolved to include an array of products including pre-rolls, popcorn buds, and their popular distillate vape line introduced in 2024. By 2025, Simply Herb has established itself as a market leader in several states, demonstrating that exceptional cannabis experiences don't require premium pricing.
At Simply Herb, we believe that quality cannabis should be accessible to everyone, regardless of budget constraints. Our mission is to democratize the cannabis experience by offering consistent, high-quality products at prices that don't create financial barriers for consumers.We're committed to transparency in our cultivation practices, using state-of-the-art grow facilities to nurture plants that deliver optimal cannabinoid content and aromatic terpene profiles without unnecessary additives or inflated pricing. Simply Herb stands against the notion that cannabis quality must correlate with premium pricing.Our core values embrace simplicity – from our clean, no-frills packaging to our straightforward approach to the plant itself. We skip the celebrity endorsements and marketing gimmicks, focusing instead on letting the quality of our products speak for themselves. By reducing these extraneous costs, we create savings that are passed directly to consumers.Simply Herb is dedicated to expanding cannabis accessibility while maintaining the highest standards of cultivation excellence, ensuring that everyone can enjoy the benefits of this remarkable plant.
At Calm Effect, we're passionate about partnering with Simply Herb because they align perfectly with our mission of making quality cannabis accessible to all deal-seekers. What impresses us most is their unwavering commitment to maintaining exceptional quality while offering some of the most competitive prices in the industry.Their product consistency is remarkable – when customers purchase Simply Herb, they know exactly what they're getting every time. This reliability builds trust, especially for medical patients and regular consumers who depend on consistent effects. We particularly appreciate that Simply Herb doesn't cut corners on cultivation standards; their flower is nurtured in the same state-of-the-art facilities as premium brands.The diversity of their product line means there's something for everyone, from traditional flower enthusiasts to concentrate connoisseurs. Their recent expansion into flavorful vape cartridges has been met with enthusiastic customer feedback, particularly for their impressive potency-to-price ratio.Simply put, Simply Herb embodies the future of cannabis – high-quality, consistent products without the inflated price tags that have historically limited access to this beneficial plant.
