SeCHe

SeCHe emerged in 2021 as part of Jushi Holdings' innovative vision to reinvent how cannabis is perceived and experienced. Launched alongside established brands like The Bank and The Lab, SeCHe boldly created a new cannabis category by redefining value products through quality and inspiration.Founded by Jim Cacioppo and his team of cannabis experts, SeCHe was designed to challenge perceptions around traditionally undervalued cannabis forms like shake, popcorn buds, and pre-rolls. What began as a niche offering has steadily evolved into a recognized brand with nationwide presence, experiencing particularly strong growth in Nevada, where it climbed from 39th to 29th place between late 2024 and early 2025.With its distinctive approach to cannabis, SeCHe continues to expand its footprint across multiple states, bringing its high-quality, accessibly-priced products to an ever-growing audience of both recreational and medical consumers who value both quality and versatility in their cannabis experience.

SeCHe operates with a philosophy that life is a tapestry of moments, each deserving the perfect cannabis companion. Their product lineup spans seven distinct categories designed to match any mood or occasion: Select, All Day, One Time, Kind Grind, Fine Grind, Fine Flower, and Singles.The brand's innovative approach transforms traditionally overlooked cannabis forms into premium experiences—Fine Grind offers high-quality pre-ground flower ready for immediate consumption, Fine Flower delivers premium "popcorn" buds at value prices, and their Singles pre-rolls come in eco-friendly packaging.Currently, SeCHe has established a significant presence in multiple states including Nevada and Massachusetts, with particularly strong performance in the Flower category. Their product development focuses on quality, consistency, and sustainability, ensuring each offering meets high standards while remaining accessible to a wide range of consumers.In March 2025, their La Kush Cake Pre-Roll became their top-selling product, highlighting their growing reputation for quality pre-rolls alongside their successful flower options—all part of parent company Jushi Holdings' commitment to creating next-generation cannabis experiences.

SeCHe's mission is to inspire cannabis consumers to move at the speed of their own inspiration and embark on unwritten adventures through thoughtfully crafted products for every moment in life. With a carefree spirit and endless curiosity, SeCHe strives to transform how people perceive and experience cannabis by redefining expectations around traditionally undervalued product forms.The brand is committed to sustainability, evidenced by their environmentally conscious packaging choices, including ocean-bound plastic tubes for pre-rolls. SeCHe believes in making premium cannabis experiences accessible to all, offering high-quality products at value price points that don't compromise on experience.At its core, SeCHe is dedicated to being the perfect companion for life's journey, providing the ideal cannabis match for any situation and empowering consumers to write their own stories. Whether for relaxation, creativity, or social connection, SeCHe aims to be the brand that helps consumers make the most of every moment.