Today, RISE operates as the premier retail arm of Green Thumb Industries, with over 100 dispensaries spanning 14 states, including Florida, Nevada, Illinois, New York, and Virginia. Their exponential growth reflects their exceptional customer experience and unwavering commitment to cannabis accessibility.RISE dispensaries offer a carefully curated selection of premium cannabis products to serve both medical patients and adult-use consumers where legally permitted. Their product portfolio features an impressive array of options, including flower, pre-rolls, vapes, concentrates, edibles, tinctures, and topicals from their own award-winning brands as well as trusted industry partners.Green Thumb's in-house brands available at RISE locations include RYTHM premium flower, &Shine approachable cannabis, Dogwalkers pre-rolls, incredibles edibles, Doctor Solomon's tinctures, Beboe luxury products, and Good Green, their social equity-focused brand. Each product undergoes rigorous quality testing in their state-of-the-art cultivation facilities to ensure consistency and excellence.What truly sets RISE apart is their innovative approach to cannabis access. Many locations offer home delivery, mobile pre-ordering, virtual pharmacist consultations, and even consumption lounges in select markets. Their knowledgeable staff provide personalized recommendations in welcoming environments designed to make every customer feel comfortable, whether they're first-time patients or experienced enthusiasts.

RISE began its journey in 2015 as the retail vision of Green Thumb Industries (GTI), founded by Ben Kovler with a simple yet powerful mission: to promote well-being through the power of cannabis. What started as a single dispensary in Mundelein, Illinois has blossomed into one of America's most trusted cannabis retail networks.From those humble beginnings, RISE rapidly expanded across the nation, bringing their premium cannabis experience to communities eager for a more elevated approach to wellness. With each new location, they've maintained their founding principles of exceptional quality, community integration, and patient-focused care.The company hit a significant milestone in 2018 when Green Thumb Industries was listed on the Canadian Securities Exchange, providing the resources needed to accelerate RISE's growth. By 2025, they've established over 104 retail locations across 14 U.S. markets, serving millions of patients and customers each year.Throughout their expansion, RISE has never lost sight of their community-focused roots, consistently supporting local initiatives, hosting educational events, and pioneering industry innovations like consumption lounges and virtual pharmacist consultations.

At RISE, the mission is beautifully straightforward: to promote well-being through the power of cannabis. This guiding principle informs every aspect of their operation, from cultivation to customer experience.RISE believes cannabis isn't just a product – it's a way of life. Their team consists of passionate consumers who live and breathe the plant daily, committed to making its benefits accessible to all. The company advocates for cannabis normalization, challenging outdated stigmas while championing its potential for enhancing wellness.Their "Growing For Good" social impact program demonstrates RISE's commitment to four key pillars: Community Engagement, Inclusion & Belonging, Restorative Justice, and Environmental Stewardship. Through initiatives like expungement clinics, they've helped hundreds of individuals clear cannabis-related records, removing barriers to employment and housing. Their sustainability efforts have saved millions of kilowatt hours and reduced their carbon footprint dramatically.RISE dispensaries actively engage with the communities they serve, often donating opening day profits to local organizations and hosting regular collection drives. Their employee resource groups promote inclusion both internally and externally, ensuring their culture reflects the diverse communities they serve.

At Calm Effect, we're impressed by RISE's unwavering dedication to both product excellence and social responsibility. While many dispensaries focus solely on sales, RISE consistently demonstrates that doing good can be good business.What truly sets RISE apart is their obsession with the customer experience. Their staff aren't just knowledgeable—they're genuinely passionate about helping patients and consumers find the perfect products for their specific needs. From first-time medical patients to experienced enthusiasts, everyone receives personalized care that goes beyond the transaction.We're particularly impressed by RISE's commitment to community impact through their "Growing For Good" program. By addressing crucial issues like restorative justice and environmental sustainability, they're helping create a more equitable and responsible cannabis industry.Their product selection reflects their dedication to quality and variety. By offering something for everyone—from budget-friendly options to premium specialties—they ensure cannabis is accessible to all who need it. The consistent quality across their house brands demonstrates their commitment to reliability that cannabis consumers value.For deal-seekers, RISE's rewards program and regular promotions provide exceptional value, making premium cannabis more affordable without sacrificing quality—exactly what Calm Effect readers are looking for.