Today, Midweek Friday operates across five states (California, Colorado, Massachusetts, Michigan, and Nevada) with products available in over 300 dispensaries. Their product line focuses on three main categories: their award-winning pre-rolls, precisely dosed tinctures, and their popular "Weekday Series" edibles – each formulated for specific experiences from Monday motivation to Thursday relaxation.All Midweek Friday products undergo rigorous third-party testing, with results accessible via QR codes on packaging. Their cultivation facilities utilize sustainable practices including water reclamation systems and solar power, while their extraction processes avoid harsh solvents in favor of CO2 and ice-water methods.Their latest innovation, the "Day Enhancer" line, features proprietary terpene blends developed alongside cannabis researchers to target specific mood states without overwhelming effects – perfect for consumers seeking functional enhancement rather than intense experiences.
Midweek Friday was born in 2019 from a simple yet revolutionary idea: why wait for the weekend to enjoy premium cannabis? Founders Jamie Caldwell and Miguel Santos, who met while working in California's wine industry, noticed a market gap for high-quality, accessible cannabis products designed for weekday enjoyment.Starting with a small line of pre-rolls in Oakland, Midweek Friday quickly built a loyal following for their consistent quality and creative "break the routine" marketing approach. By 2021, they had expanded to three states and introduced their signature line of tinctures and edibles. Their 2022 partnership with acclaimed cultivator GreenThumb Farms marked a turning point, allowing them to vertically integrate and control quality from seed to sale.In 2023, Midweek Friday's innovative "Micro-dose Mondays" campaign won industry recognition for promoting responsible consumption, helping establish them as a thoughtful leader in the recreational market while maintaining their playful brand identity.
At Midweek Friday, we believe that cannabis enjoyment shouldn't be reserved for weekends or special occasions. Our mission is to normalize cannabis as a responsible part of everyday wellness and enjoyment through products specifically designed to complement – not dominate – your weekday activities.We're committed to breaking down outdated stigmas through education, accessibility, and consistent experiences that consumers can trust. Every product we create aims to deliver predictable effects that enhance rather than disrupt your day.Our community involvement includes our "Expungement Wednesdays" program, which dedicates a portion of Wednesday sales to supporting legal aid for individuals with cannabis-related convictions, reflecting our belief that no one should face barriers to opportunity as cannabis legalization moves forward.
At Calm Effect, we're drawn to Midweek Friday's perfect balance of quality, accessibility and purpose. While many brands target either the high-end connoisseur or the budget-conscious consumer, Midweek Friday delivers premium experiences at mid-market prices that our deal-seeking community appreciates.Their consistent potency and effect profiles mean you know exactly what you're getting every time – crucial for our customers who rely on specific cannabis experiences for both recreation and wellness. We particularly value their transparent testing practices and detailed product descriptions that help our community make informed choices.What truly sets them apart is their understanding that cannabis consumers aren't a monolith – they're professionals, parents, and active individuals looking to enhance ordinary days rather than escape them. When you choose Midweek Friday, you're choosing thoughtfully crafted cannabis experiences that fit seamlessly into real life.
