HiCOLOR currently operates across multiple states including New York, Maryland, Mississippi, Illinois, and Oklahoma, with products available through dispensary partners like Star Buds, Green Goods, and Vireo Health locations. Their product portfolio has expanded significantly since launch, now featuring an impressive array of cannabis-infused edibles.Their core product lines include precision-dosed gummies in various formulations such as THC-only (10mg), balanced CBD:THC ratios, and specialized blends incorporating minor cannabinoids like CBN for sleep and CBG for focus. In January 2025, their top sellers included CBN/THC 1:1 Blackberry Dream Gummies and Cherry RSO Gummies, with newer additions like Raspberry Lemonade gaining popularity.What truly sets HiCOLOR apart is their provenance-inspired flavors – from Alfonso Mango (India) to Key Lime (Florida Keys) to Oxnard Strawberry (California). Their chocolate line features single-origin couverture chocolate with extra cocoa butter, tempered to perfection for a luxurious experience, while their innovative Nano technology delivers faster onset times without sacrificing flavor.
HiCOLOR emerged in late 2021 as the vibrant, culinary-driven edibles brand from Goodness Growth Holdings, a physician-led cannabis company dedicated to bringing plant-based wellness to consumers. Under the creative direction of Chef Michelle Mango, HiCOLOR quickly established itself as a premium edibles producer with its initial launch in Maryland's medical market.The brand experienced rapid expansion, bringing its colorful gummies to New York in June 2022 with great success. Building on this momentum, HiCOLOR extended its product line beyond gummies to include meticulously crafted cannabis-infused chocolates, introducing milk, blonde, and dark chocolate varieties with single-origin Madagascar cocoa.By 2024, HiCOLOR had developed innovative formulations including their breakthrough Nano line, which uses water-soluble cannabinoid technology for faster absorption. The brand has consistently ranked among the top edibles brands in Maryland, maintaining a strong market presence through 2025 with over $100,000 in monthly sales despite growing competition.
HiCOLOR's mission centers on providing safe access to high-quality, affordable cannabis products crafted with precision and creativity. They believe cannabis experiences should be as vibrant and diverse as life itself – adding "a splash of color" to consumers' everyday routines through meticulously formulated edibles that deliver consistent effects and exceptional flavor.Their commitment to quality is evident in every product, with all items being vegan, non-GMO, and made with natural flavors. The brand works with an award-winning edibles team who carefully research and source each ingredient, ensuring both unforgettable taste experiences and reliable potency while keeping prices accessible.HiCOLOR also demonstrates their responsibility through environmentally friendly manufacturing practices, operating in state-of-the-art facilities that prioritize sustainability alongside innovation. By focusing on both medical and recreational consumers, they've created products that serve therapeutic needs while offering joyful experiences that help people live fuller, more colorful lives.
At Calm Effect, we're particularly impressed by HiCOLOR's perfect balance of fun and functionality. While many cannabis brands focus on either medical benefits or recreational enjoyment, HiCOLOR seamlessly delivers both through their chef-driven approach to edibles.Their attention to detail is remarkable – from sourcing single-origin chocolate to developing innovative cannabinoid formulations like their CBN/THC Blackberry Dream Gummies for sleep. We appreciate how they've made exotic flavors from around the world accessible to cannabis consumers, transforming ordinary edibles into culinary adventures.Price-conscious customers will love that despite the premium quality, HiCOLOR products remain affordable compared to competitors. Their clear dosing and consistent effects also make them ideal for both newcomers and experienced consumers seeking reliability with their purchase.What truly sets them apart is their genuine passion for the plant and its potential to brighten lives. When you try a HiCOLOR product, you're not just consuming cannabis – you're experiencing the creative vision of dedicated artisans who believe that wellness should be delicious, consistent, and colorful. That's a philosophy we at Calm Effect can definitely get behind!
