Hedy

Summary
Fast-acting edibles with 2-15 minute onset using breakthrough TiME INFUSION technology.
Description

Hedy operates across eleven markets nationwide, available through The Cannabist Company's extensive retail network of approximately 94 dispensaries. The brand specializes in premium cannabis-infused gummies and chocolates, with products available in both 5mg and 10mg THC options to suit different tolerance levels and preferences.The brand's signature offering features TiME INFUSION™ technology, which creates a unique thermodynamic matrix of individually encapsulated cannabinoid molecules. This hydrophilic technology bypasses traditional liver processing, instead absorbing directly into soft tissues for effects in just 2-15 minutes.Current product lines include classic flavors like Sour Cherry Lime, Watermelon, and Green Apple, which consistently rank as top sellers. Recent innovations include Live Hash Rosin gummies in flavors like Pineapple Grape and Strawberry Dragonfruit, plus dual-action layered gummies that combine fast-acting and long-lasting effects. Products are available in convenient 10-pack and 20-pack formats, serving both medical patients and adult-use customers across legal markets.

Our story

Hedy launched in fall 2022 as the flagship edibles brand from The Cannabist Company (formerly Columbia Care), one of the largest and most experienced cannabis operators in the United States. The brand was developed using insights from The Cannabist Company's proprietary Forage technology platform, which analyzes consumer preferences and market trends to create products that truly meet customer needs.Originally launching in six markets—Arizona, Colorado, Delaware, Massachusetts, Missouri, and Virginia—Hedy has since expanded to eleven markets nationwide. The brand was created to unify The Cannabist Company's edible offerings under one cohesive identity, gradually absorbing other in-house brands like NectarBee to strengthen market presence.In 2024, Hedy made headlines with innovative product launches, including dual-action layered gummies in Massachusetts and Live Hash Rosin edibles—the brand's first solventless offerings. The brand has consistently evolved its product portfolio while maintaining its core promise of fast-acting, reliable effects that consumers can count on.

Mission

Hedy's mission centers on creating approachable, high-quality cannabis edibles that meet consumers wherever they are in their cannabis journey. The brand is committed to providing consistent, predictable experiences through innovative technology and rigorous quality standards.At its core, Hedy believes in making cannabis edibles fun, inviting, and flavorful—reflected in everything from vibrant packaging to carefully crafted taste profiles. The brand prioritizes accessibility, offering multiple dosage options and onset times to accommodate both new and experienced users.Hedy demonstrates its commitment to innovation by continuously developing cutting-edge products that push industry boundaries, ensuring there's something for everyone on dispensary shelves. The brand maintains unwavering dedication to safety, consistency, and transparency, using data-driven insights to create products that genuinely enhance consumers' cannabis experiences while building trust through reliable, laboratory-tested formulations.

Why we love this brand

At Calm Effect, we're genuinely impressed by Hedy's innovative approach to solving edibles' biggest challenge: unpredictable onset times. Their TiME INFUSION™ technology delivers on the promise of 2-15 minute effects, making it easier for our deal-seeking community to plan their experiences.What sets Hedy apart is their consistent market performance—maintaining top 15 rankings in competitive markets like Colorado shows real consumer loyalty. We love their commitment to innovation, from dual-action layered gummies to premium Live Hash Rosin options, giving consumers diverse choices at various price points.For deal hunters, Hedy offers excellent value through multiple dosage options and pack sizes, plus their products frequently appear in dispensary promotions. Their best-sellers consistently perform well, meaning you're getting products that thousands of other consumers trust and enjoy. This reliability makes Hedy a smart choice for both newcomers and experienced users looking for dependable edibles.

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