Everyday operates as a California-focused cannabis brand specializing in flower, concentrates, and pre-rolls designed specifically for regular consumers. The brand positions itself for "discerning consumers who want great weed, and consume it regularly," offering what they call "attainable luxury" in the cannabis space.Their product lineup emphasizes consistency and quality across multiple categories, with particular attention to flower and vape products that meet the needs of daily users. Everyday maintains strict quality standards while keeping prices accessible, recognizing that regular consumers need reliable products that fit within reasonable budgets.The brand's distribution network spans California dispensaries, with availability through platforms like Eaze and select retail partners. Their product packaging reflects their environmental consciousness, utilizing sustainable materials and wind-powered manufacturing processes.Everyday differentiates itself through rigorous testing protocols and careful strain selection that prioritizes effects and consistency over novelty. Their cultivation partners focus on reliable, well-balanced genetics that deliver predictable experiences - crucial for consumers who integrate cannabis into their daily routines for wellness, creativity, or relaxation purposes.

Founded in California in 2020, Everyday emerged during a pivotal moment in cannabis culture with a clear mission: to serve discerning consumers who embrace daily cannabis consumption. Unlike brands targeting occasional users, Everyday recognized that regular consumers deserved access to premium quality without the premium price tag that had become standard in California's evolving market.The brand was born from a simple observation - for many frequent consumers, cannabis had become "a monthly bill, just like rent, milk, or electricity." Everyday's founders understood that daily users shouldn't have to choose between quality and affordability, or feel guilty about their consumption habits.From its inception, Everyday has prioritized transparency and sustainability. The brand is self-aware about its environmental impact, using fully recyclable tubes and boxes created using wind energy. This commitment to Mother Nature reflects their understanding that sustainable practices are essential for long-term cannabis normalization.Since 2020, Everyday has grown steadily within California's competitive market, earning recognition for their consistent quality and consumer-first approach that treats cannabis as a legitimate wellness staple rather than a luxury indulgence.

Everyday believes that "cannabis was made for daily consumption" and operates with the core mission of normalizing regular cannabis use while maintaining the highest quality standards. Their primary commitment centers on providing premium cannabis that daily consumers can afford and access without guilt or compromise.The brand champions the philosophy that regular cannabis users deserve attainable luxury - products that enhance day-to-day life without breaking budgets or harming the environment. Everyday actively works to destigmatize daily consumption by treating cannabis as a legitimate wellness tool comparable to other daily health routines.Environmental responsibility remains central to their mission, with sustainable packaging and production methods that acknowledge the environmental impact of regular consumption. They understand that "daily cannabis consumption needs to take care of Mother Nature."Ultimately, Everyday strives to create a future where quality cannabis is as accessible and normalized as any other wellness product, empowering consumers to live fully in the present while enhancing their daily experiences.

At Calm Effect, we're impressed by Everyday's honest approach to cannabis consumption. While many brands chase trends or target occasional users, Everyday boldly serves the often-overlooked daily consumer market with integrity and transparency.What sets them apart is their realistic understanding of cannabis economics. They've solved the genuine problem many regular users face: wanting quality products without the luxury pricing that makes daily use financially stressful. This practical approach resonates with deal-seeking customers who appreciate value without sacrificing standards.Their environmental consciousness adds authentic appeal - using wind energy and recyclable packaging shows they're thinking beyond profits to long-term sustainability. For consumers comparing options, Everyday offers consistent quality at fair prices, making them an excellent choice for anyone seeking reliable, affordable cannabis.We particularly value their commitment to destigmatizing daily use, helping normalize cannabis as a legitimate wellness tool rather than treating it as an occasional indulgence.