Cann is the leading cannabis-infused beverage company, offering a range of "social tonics" designed to replace traditional alcoholic beverages. The company now sells its beverages in liquor stores in about 20 states and operates across multiple Canadian provinces.Cann's award-winning flavors include Blood Orange Cardamom, Lemon Lavender, Grapefruit Rosemary, Yuzu Elderflower, and Ginger Lemongrass. The brand offers multiple product lines: Cann Original (2mg THC, 4mg CBD), Hi Boys (5mg THC, 10mg CBD), Low Boys (1mg THC, 15mg CBD), and Roadies (portable powder packets). Products are available in various dosages from 1mg to 10mg THC.Each beverage is carefully crafted with perfectly balanced blends of all-natural fruit juices, herbal essences, and agave, topped off with cannabis extract. The company creates beverages in small batches with hand-selected, clean ingredients that include no preservatives, artificial sweeteners or substitutes. All products are vegan, gluten-free, and low-calorie, delivering a controlled, sessionable experience perfect for social settings.

Cann was founded in 2018 by Harvard and Stanford graduates Jake Bullock and Luke Anderson, two former Bain & Company consultants who wanted to create a healthier alternative to alcohol. Their mission from the beginning was to normalize the consumption of cannabis-infused beverages and to make partying and socializing without alcohol much more fun.What started as a revolutionary idea has become a cannabis beverage phenomenon. By 2022, the company had sold over 10 million beverages to consumers, was distributing in six states and two Canadian provinces, and had closed on a $27 million Series A funding round. The company initially raised $5 million in 2020 and has consistently sold out multiple times due to overwhelming demand.Cann's celebrity investors include Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster, Rosario Dawson, Gwyneth Paltrow, Baron Davis, Rebel Wilson, Kate Hudson, Darren Criss, Casey Niestat, Tove Lo, and Bre-Z. As of 2025, Cann has expanded to selling beverages in liquor stores in about 20 states, transforming from a dispensary-only brand to a mainstream beverage company that's reshaping how people think about social drinking.

Cann's core mission is to redefine social drinking by providing a better-for-you alternative to alcohol through microdosed cannabis beverages. The founders believe that alcohol didn't make them their best selves, but cannabis actually made them more themselves.Cann is on a mission to inject values back into the products we consume, starting with the flavor experience. The company prioritizes creating approachable, microdosed products that give consumers full control over their experience, unlike traditional high-dose cannabis edibles.Cann prioritizes diversity and inclusion, even when it doesn't immediately appear to impact their business performance. As queer founders, the duo committed themselves to inclusive marketing aimed at the LGBTQIA+ community. The brand's commitment to responsible consumption and social responsibility extends to supporting the normalization of cannabis as a mainstream social beverage, helping reduce stigma while promoting safer alternatives to alcohol.

At Calm Effect, we're impressed by Cann's game-changing approach to cannabis beverages. This first week of January 2025 showed 75% growth compared to the same week last year, proving this brand resonates with consumers seeking healthier social alternatives.What sets Cann apart is their perfect microdosing formula—you can enjoy multiple cans throughout your evening without the dreaded hangover the next day. Their drinks contain no more than 10 milligrams of THC per can, creating that Goldilocks zone for social drinking.Customer reviews consistently praise their delicious flavors and perfect balance of CBD and THC, providing a calming and controlled buzz. Unlike many cannabis beverages, Canns actually taste good—flavors that recall elevated versions of White Claws but with sophisticated herbal profiles. For deal-seekers, Cann offers premium quality at accessible price points, making cannabis beverages approachable for newcomers while satisfying experienced consumers. This is the future of social drinking, and Cann is leading the charge.