Cann

Cann was founded in 2018 by Harvard and Stanford graduates Jake Bullock and Luke Anderson, two former Bain & Company consultants who wanted to create a healthier alternative to alcohol. Their mission from the beginning was to normalize the consumption of cannabis-infused beverages and to make partying and socializing without alcohol much more fun.What started as a revolutionary idea has become a cannabis beverage phenomenon. By 2022, the company had sold over 10 million beverages to consumers, was distributing in six states and two Canadian provinces, and had closed on a $27 million Series A funding round. The company initially raised $5 million in 2020 and has consistently sold out multiple times due to overwhelming demand.Cann's celebrity investors include Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster, Rosario Dawson, Gwyneth Paltrow, Baron Davis, Rebel Wilson, Kate Hudson, Darren Criss, Casey Niestat, Tove Lo, and Bre-Z. As of 2025, Cann has expanded to selling beverages in liquor stores in about 20 states, transforming from a dispensary-only brand to a mainstream beverage company that's reshaping how people think about social drinking.

Cann is the leading cannabis-infused beverage company, offering a range of "social tonics" designed to replace traditional alcoholic beverages. The company now sells its beverages in liquor stores in about 20 states and operates across multiple Canadian provinces.Cann's award-winning flavors include Blood Orange Cardamom, Lemon Lavender, Grapefruit Rosemary, Yuzu Elderflower, and Ginger Lemongrass. The brand offers multiple product lines: Cann Original (2mg THC, 4mg CBD), Hi Boys (5mg THC, 10mg CBD), Low Boys (1mg THC, 15mg CBD), and Roadies (portable powder packets). Products are available in various dosages from 1mg to 10mg THC.Each beverage is carefully crafted with perfectly balanced blends of all-natural fruit juices, herbal essences, and agave, topped off with cannabis extract. The company creates beverages in small batches with hand-selected, clean ingredients that include no preservatives, artificial sweeteners or substitutes. All products are vegan, gluten-free, and low-calorie, delivering a controlled, sessionable experience perfect for social settings.

Cann's core mission is to redefine social drinking by providing a better-for-you alternative to alcohol through microdosed cannabis beverages. The founders believe that alcohol didn't make them their best selves, but cannabis actually made them more themselves.Cann is on a mission to inject values back into the products we consume, starting with the flavor experience. The company prioritizes creating approachable, microdosed products that give consumers full control over their experience, unlike traditional high-dose cannabis edibles.Cann prioritizes diversity and inclusion, even when it doesn't immediately appear to impact their business performance. As queer founders, the duo committed themselves to inclusive marketing aimed at the LGBTQIA+ community. The brand's commitment to responsible consumption and social responsibility extends to supporting the normalization of cannabis as a mainstream social beverage, helping reduce stigma while promoting safer alternatives to alcohol.