St. Ides operates primarily in California's competitive cannabis market, where they've established themselves as the undisputed leader in cannabis beverages. St Ides has shown a strong performance in the Beverage category in California, consistently holding the number one rank from January through April 2025.Their product portfolio centers around two main categories: premium cannabis beverages and high-potency infused blunts. The "High Tea" line features 100mg THC-infused drinks in flavors like Wild Raspberry, Georgia Peach, Maui Mango, Fruit Punch, and Lemonade. Each 12oz can contains 100mg of THC, offering a flavorful and potent experience for cannabis consumers. They also offer concentrated "shots" in 4oz bottles with the same 100mg potency.Their blunts feature whole nugs of premium indoor, hand-broken flower, and consistently tests above 40% THC. The brand utilizes proprietary nano-emulsion technology for rapid onset effects, setting them apart from traditional edibles. Their special proprietary formula features nano emulsion tech designed for rapid onset that'll get you where you want to be.

St. Ides has one of the most fascinating origin stories in cannabis. The brand first burst onto the scene in 1987 as a premium malt liquor by McKenzie River Corporation, quickly becoming synonymous with the golden age of hip-hop throughout the late 80s and 90s. The signature 'crooked I' got its bold reputation from its groundbreaking partnerships with the forefathers of modern hip-hop including Biggie, Tupac, Cypress Hill, Snoop Dogg and Ice Cube.After McKenzie discontinued the brand in 1998, Pabst Brewing Company acquired it and reformulated the recipe. But the real revolution came in 2021 when St. Ides boldly entered the cannabis market, launching their "High Tea" THC-infused beverages in California, Oregon, and Nevada. This wasn't just brand extension—it was a complete reinvention that honored their street credibility while embracing cannabis culture.The transition from malt liquor to cannabis represents more than business evolution; it's a cultural bridge connecting hip-hop's rebellious spirit with today's cannabis movement. Three decades later, the ST IDES brand continues to inspire people to forge their own path and break down barriers.

St. Ides' mission is rooted in authenticity and breaking barriers, just as they did during hip-hop's golden age. They're committed to delivering premium cannabis experiences that honor their street credibility while embracing innovation. The ST IDES brand continues to inspire people to forge their own path and break down barriers.Their core values center around quality, potency, and cultural authenticity. They believe cannabis consumption should be both powerful and flavorful, which is why they focus on high-dose products that deliver consistent effects. The brand maintains its commitment to the communities that made them famous, staying true to their hip-hop roots while evolving with modern cannabis culture.St. Ides takes responsibility for creating products that reflect their legacy—bold, unapologetic, and designed for those who live life on their own terms. Smoking their blunts and pre-rolls tells the world that you are indeed "about that life".

At Calm Effect, we're impressed by St. Ides' authentic transformation from hip-hop icon to cannabis innovator. This isn't just another celebrity brand—it's a legitimate evolution that respects both their heritage and cannabis culture.Their dominance in California's beverage market, maintaining the number one rank consistently from January through April 2025, speaks to real consumer loyalty and quality. The fact that Wild Raspberry Iced High Tea maintains its number one rank consistently with April sales of 92,520 units shows they've mastered the art of creating products people actually want to buy repeatedly.What sets them apart is their commitment to potency—100mg THC products aren't for beginners, and St. Ides doesn't pretend they are. Their nano-emulsion technology delivers faster onset than traditional edibles, making them perfect for experienced consumers who want reliable, powerful effects. For deal-seekers, St. Ides offers premium quality at competitive prices, with consistent availability across California dispensaries.