Señorita

Señorita was born from the creative minds of best friends and world-class winemakers Charles Bieler and Joel Gott, who collectively produce over two million cases of wine annually across North America. Recognizing a growing generational demand for adult beverage alternatives in 2022, these wine industry veterans decided to give the classic margarita a modern twist—replacing alcohol with premium hemp-derived THC.Founded in 2022 and launched in the U.S. in 2023, Señorita quickly made waves in the cannabis beverage space. The brand's meteoric rise reached a pinnacle when it took home top honors at The High Times Cannabis Cup just one year after its launch. This recognition validated their commitment to creating what they believed was the best-tasting THC beverage on the market.In December 2024, Agrify Corporation completed the acquisition of Señorita, bringing fresh energy and resources to accelerate the brand's expansion. Under new leadership with Ben Kovler as interim CEO, Señorita continues to innovate while maintaining the founders' vision of delivering premium, hangover-free experiences that capture the vacation vibe in every sip.

Señorita currently operates in nine U.S. states including Alabama, Florida, Georgia, Illinois, Louisiana, Minnesota, Ohio, Tennessee, and Wisconsin, plus Canada, with aggressive expansion plans underway. The brand is available through major retailers including Total Wine and ABC Fine Wine & Spirits, as well as direct-to-consumer where state laws permit.The core product line features two award-winning flavors: classic Lime Jalapeño Margarita and Mango Margarita. Each 12oz can contains 10mg of fast-onset, flavorless THC delivered through VERTOSA's state-of-the-art emulsion technology, ensuring consistent effects and premium taste. At just 70 calories per can with no added sugar, these beverages cater to health-conscious consumers seeking alternatives to traditional alcohol.Innovation continues with a Paloma flavor launching in January 2025, featuring Ruby Red grapefruit, lime, and pomelo, followed by Ranch Water later in 2025. Quality standards remain uncompromising, using all-natural, premium ingredients like organic Mexican agave, fresh lime juice, and sweet, tangy mango. The brand maintains its artisanal roots while scaling to meet rapidly growing demand across North America.

Señorita's mission centers on delivering elevated, hangover-free experiences that capture the joy and relaxation of vacation moments without the downsides of alcohol. The founders started Señorita because they "saw an obvious need in the market from American consumers demanding alcohol alternatives that would still provide a great experience".The brand is committed to uncompromising quality, using only the finest natural ingredients to create beverages that taste as good as they make you feel. Señorita sources sustainably and uses locally grown cannabis, reflecting their responsibility to both consumers and the environment.Beyond creating exceptional products, Señorita aims to normalize cannabis consumption by positioning THC beverages as sophisticated alternatives to traditional cocktails. They're pioneering a lifestyle where balance, deliciousness, and high-quality experiences go hand-in-hand, making cannabis accessible to consumers who value premium taste and consistent effects without compromising on their wellness goals.