ROACH specializes in compact, all-in-one live resin vape devices that deliver an unmatched balance of style, quality, and performance. Their patented pocket-sized device measures just 29 millimeters tall—less than half the size of a standard lighter—yet holds around a third of a gram of premium live resin.The company uses fresh-frozen cannabis and hydrocarbon extraction to preserve the full flavor and fragrance of each strain, creating true live resin with nothing else added. Each strain is produced in limited batches of typically less than 3,000 units, with releases consisting of three to seven carefully curated strains announced via Instagram.ROACH offers broad spectrum oil that yields unmetered doses, delivering superior user-controlled experiences with ten-second pulls versus the industry standard five-second limit. Available in dozens of exotic flavors including Strawberry Fields, Purple Banjo, and High Rise Pink Lemon$, the brand consistently releases new exotic strains monthly. Their matte black design combines LA streetwear aesthetics with discreet functionality, featuring a silicon protective coating to prevent overheating.

ROACH emerged from Los Angeles with a decade of expertise in live resin technology, positioning themselves as pioneers of the original pocket vape. Co-founders Art Kushkyan and Mark Hoashi launched ROACH with a clear mission: to showcase the highest-quality cannabis on the market while helping consumers discover rare strains they couldn't find anywhere else.The company spent two years perfecting their vaping technology, creating a device that even die-hard flower enthusiasts would embrace. Rather than following the increasingly mainstream "Big Weed" approach, ROACH deliberately chose to rebel against industry conventions, returning to the rebellious spirit at the heart of cannabis culture. The brand has received significant recognition, including a Pentaward for best packaging design in 2020 and holds both utility and design patents along with a federal trademark.From their Los Angeles base, ROACH has expanded rapidly, now available in over 350 stores across California and seven other states including Michigan. Their growth represents a successful challenge to industry norms while maintaining their commitment to authentic, high-quality cannabis experiences.

ROACH's core mission centers on showcasing the highest-quality cannabis available while helping consumers discover rare, exotic strains unavailable elsewhere. The company rejects the industry's singular focus on THC potency, instead prioritizing strains that are "exquisite in taste and overall body" to honor the full flavor potential of cannabis.Their values embrace authenticity over mainstream appeal, deliberately positioning themselves as rebels against "Big Weed" by returning to California's cannabis counterculture roots—unrestrained, unapologetic, and unconcerned with status. ROACH commits to never adding any additives to their products, ensuring every vape delivers pure, super pungent expressions of each strain's high notes.By design, their limited-edition approach creates truly ephemeral experiences, with each batch representing a unique opportunity for discovery. This philosophy transforms cannabis consumption from routine to adventure, celebrating the plant's diversity while maintaining unwavering quality standards.

At Calm Effect, we're impressed by ROACH's authentic rebellion against cannabis industry conventions. While most brands chase maximum THC numbers, ROACH prioritizes flavor complexity and strain uniqueness—a refreshing sommelier-like approach that respects cannabis as a craft product.Their patented pocket design solves real consumer problems: it's incredibly discreet, delivers satisfying "dab-like" hits, and fits literally anywhere. The limited-batch model creates genuine excitement—when your favorite strain sells out, it's truly gone, making each purchase feel special.From a deals perspective, ROACH offers exceptional value through their unmetered dosing system and ten-second pull capability, giving consumers more control over their experience. Their "WE SMOKE TO GET HIGH" honesty cuts through industry marketing fluff, speaking directly to consumers who want authentic experiences rather than lifestyle branding. For deal-seekers who appreciate quality craftsmanship and rare finds, ROACH delivers both exclusivity and accessibility.