RNBW
Premium cannabis brand bringing festival culture and high-quality products together.
- Sold in
- 2 states
- States
- CA, NV
Where to find RNBW
Our story
RNBW launched in October 2021 as the groundbreaking collaboration between cannabis innovation and Insomniac, the powerhouse behind Electric Daisy Carnival and some of the world's most immersive music festivals. Founded by Pasquale Rotella, the visionary behind Insomniac's 28-year legacy, RNBW represents a revolutionary step in normalizing cannabis consumption at live music events.The brand made history by introducing the first-ever cannabis and festival ticket bundles, allowing customers to purchase premium flower alongside EDC Las Vegas tickets at select dispensaries. This pioneering approach marked a monumental shift in how cannabis integrates with mainstream entertainment culture.Since its debut at EDC Las Vegas 2021, RNBW has evolved from an ambitious concept into a full-scale premium cannabis experience. The brand introduced RNBW World, an immersive festival installation that combines interactive displays, educational programming, and multi-sensory experiences. This innovation has positioned RNBW as the industry leader in merging high-quality cannabis products with live music culture, setting new standards for responsible consumption and festival experiences.
About
RNBW operates across California and Nevada, partnering with premium dispensaries including Cookies, STIIIZY, Harborside, Jardín, Thrive, Planet 13, and Nevada Made Marijuana. The brand's product portfolio encompasses premium flower, pre-rolls, edibles, and vapes, all crafted with the highest industry standards to deliver exceptional quality for discerning consumers.The brand's signature flower strains feature music-inspired names like Guitar Smash, Backstage Pass, Mic Drop, and Guest List, reflecting their deep connection to festival culture. Their innovative RNBW Rocket line offers concentrated experiences, while RNBW Tab edibles provide precisely dosed wellness options for recovery, rest, and energy.RNBW's online presence is powered by Amuse, California's leading cannabis e-commerce platform, offering direct-to-consumer delivery across 400+ zip codes in major metros. The brand maintains strict quality controls throughout their supply chain, ensuring consistent potency and purity. Recent collaborations include special edition products like the RNBW x PlugPlay Kandi Kush vape, demonstrating their commitment to innovative partnerships that enhance the consumer experience while maintaining their premium positioning in the market.
Mission
RNBW's mission centers on creating the ultimate experience at the intersection of live music and cannabis culture. As a premium brand for creators, music lovers, and believers in cannabis's transformative power, RNBW is dedicated to normalizing responsible consumption while enhancing the way people connect with music and each other.The brand is committed to producing exceptional cannabis products with the highest industry standards, distributed through trusted partners to ensure quality and accessibility. RNBW believes every consumer should feel empowered to use cannabis freely, authentically, and safely, becoming the headliner of their own journey.Through innovative experiences like RNBW World and pioneering initiatives in festival cannabis integration, the brand advocates for progressive cannabis policies while promoting education and responsible use. RNBW is building a future where cannabis and music culture seamlessly blend, inspiring creativity, connectivity, and positive experiences for a new generation of conscious consumers.