RYTHM operates as a national premium cannabis brand under Green Thumb Industries, with operations spanning 14 U.S. markets through 20 manufacturing facilities and over 104 retail locations. The brand offers a comprehensive product portfolio including premium flower, full-spectrum vape cartridges, concentrates, and pre-rolls.RYTHM's cultivation process focuses on individualized care for every plant, ensuring optimal potency and purity across every grow cycle. Their extraction methods for vapes and concentrates deliver full-spectrum cannabinoids, preserving the full potential benefits of the original plant, including the complete array of cannabinoids, terpenes, and flavonoids for what's often called the entourage effect.The brand categorizes its products into four distinct effect profiles: Energize, Balance, Relax, and Heal, making it easier for consumers to find their perfect match. Popular strains include the ultra-potent Brownie Scout (reaching up to 37.5% THC), the celebrity-endorsed Animal Face, and the citrusy L'Orange. RYTHM has demonstrated remarkable market strength, generating over $25 million in monthly sales and consistently ranking as a top flower brand across multiple states.
RYTHM burst onto the cannabis scene as part of Green Thumb Industries' vision to create a premium brand that truly understood cannabis culture. Founded under the umbrella of GTI, which was established in 2014 by Ben Kovler, RYTHM quickly evolved into something special—a brand that married two powerful cultural forces: music and cannabis.The brand is owned by Green Thumb Industries, which started as a private company in 2014 before going public on the Canadian Securities Exchange in 2018. What began as a single dispensary in Mundelein, Illinois has grown into a powerhouse operation. Today, GTI operates 20 manufacturing facilities and over 104 retail locations across 14 U.S. markets, employing approximately 4,900 people.RYTHM's transformation into a music-focused brand came through strategic rebranding efforts that leveraged visual motifs of music—from waveforms to rhythmic imagery to concert haze—creating a truly original brand identity. The brand has consistently grown its market presence, maintaining top positions in flower categories across key markets like Maryland and Ohio throughout 2025.
RYTHM's mission centers on delivering purity and potency in premium cannabis that "hits on every note," helping consumers find their personal rhythm with high-quality cannabis. The brand is committed to preserving the full spectrum of each plant's potential, believing that "cannabis is so much more than THC" and that true quality comes from maintaining the complete cannabinoid and terpene profiles.As part of Green Thumb Industries' broader mission, RYTHM promotes well-being through the power of cannabis while giving back to the communities they serve. The company believes in creating a more inclusive cannabis culture and shaping the industry in a way that makes everyone proud, normalizing well-being through the power of the plant.RYTHM demonstrates social responsibility through initiatives like their Pride-themed vaporizer pens, with proceeds supporting LGBTQ+ organizations, proving their commitment extends beyond just great cannabis to meaningful community impact.
At Calm Effect, RYTHM stands out as a brand that truly gets it—they understand that cannabis is about more than just getting high; it's about finding your personal rhythm in life. What sets them apart is their authentic connection to music culture, creating custom particle wave forms and iconography that celebrate the tiny cannabinoids and terpenes working together.Their market performance speaks volumes—consistently ranking #1 in flower categories across Maryland and Ohio, with standout products like Animal Face generating nearly $40,000 in monthly sales. For deal-seekers, RYTHM offers premium quality without the premium price shock that some boutique brands demand.We especially love their commitment to cannabis culture through events like "The Miracle in Mundelein," a festival featuring legal on-site consumption. Their strain-specific terpene preservation ensures you get the authentic experience each cultivar was meant to deliver. When you choose RYTHM, you're not just buying cannabis—you're joining a community that celebrates the plant's full potential.