Rebelle

Rebelle was founded in 2018 by Charlotte Hanna through her parent company Community Growth Partners, making it one of the first woman and minority-owned vertically integrated cannabis companies in Massachusetts. Hanna, a former Goldman Sachs VP with decades of experience in real estate, finance, and philanthropy, brought her passion for social justice and plant-based wellness to the cannabis industry.The brand launched its flagship dispensary in Great Barrington in October 2020, transforming a historic 3,000-square-foot farmhouse into a warm, hygge-inspired wellness destination. In April 2024, Rebelle expanded to Boston's South End, becoming the neighborhood's first cannabis dispensary. The company also built a 23,000-square-foot cultivation and manufacturing facility in Northampton, Massachusetts, ironically housed in a former gun manufacturing building.Throughout its growth, Rebelle has maintained its commitment to social equity, partnering with organizations like Roca to provide employment opportunities for individuals impacted by cannabis criminalization while pioneering a new standard for elevated cannabis retail experiences.

Rebelle operates as a vertically integrated cannabis company with dispensary locations in Great Barrington and Boston, Massachusetts. The company cultivates its own premium flower at their Northampton facility under the direction of Mike Ronnie, focusing on small-batch, carefully crafted products.Their product portfolio includes premium flower, pre-rolls, edibles, tinctures, topicals, concentrates, vape cartridges, and disposable pens, plus lifestyle accessories like grinders, papers, and glass. Rebelle exclusively distributes their innovative HALØ wellness brand, which incorporates beneficial herbal ingredients alongside cannabis for comprehensive wellness experiences.The brand also offers "Made By Rebelle" lifestyle products, including leather goods with hidden stash compartments, apparel, and accessories like the Jerry Bag - an odor-blocking pouch for discreet cannabis storage. Both locations feature carefully curated selections from trusted local cannabis brands, personal consultations, and expert budtender guidance. Their Great Barrington location uniquely includes outdoor meditation yurts with immersive sound and light experiences across a half-acre property.

Rebelle's core mission centers on elevating the cannabis experience while empowering communities disproportionately impacted by cannabis criminalization. The company believes in creating businesses that combine elevated aesthetics with meaningful social purpose, proving these values aren't mutually exclusive.The brand is committed to normalizing cannabis and breaking societal stigmas by creating welcoming, approachable retail environments that feel more like upscale wellness destinations than traditional dispensaries. Rebelle donates 3% of net profits to expungement funds that help clear low-level cannabis convictions from individuals' records. Through partnerships with nonprofits like Roca, they prioritize hiring individuals from communities harmed by cannabis criminalization, offering not just employment but pathways to building wealth through equity opportunities. Their mission extends beyond profit to create lasting positive change in both the cannabis industry and affected communities.