Presidential

Summary
Pioneering potency since 2012, crafting California's strongest infused pre-rolls with proprietary techniques.
Description

Presidential stands as a Los Angeles-based powerhouse in the cannabis industry, renowned for producing some of the market's most potent products through their innovative approach to infusion technology. Their flagship offerings include their famous moonrock pre-rolls, which utilize a proprietary process to infuse concentrate completely through the flower down to the stem before coating it with premium kief.Their product line has expanded to include an impressive variety of pre-rolls, blunts, and minis in popular flavors like Blue Raspberry, Grape, Strawberry, Watermelon, and Skywalker. Presidential has also developed strategic collaborations with respected brands such as Rove and THC Design, creating unique limited-edition products that combine their moonrock expertise with partner specialties.Currently operating across four major markets (California, Nevada, Arizona, and Michigan), Presidential maintains particularly strong positions in California, where they rank third in pre-roll sales, and Nevada, where they hold the second position in market share. Their products typically feature high potency levels, with THC percentages frequently exceeding 30%, catering to consumers seeking powerful effects and smooth smoking experiences.With stringent quality standards centered on organic cultivation and pesticide-free production, Presidential has built a loyal customer base that appreciates their commitment to premium ingredients and consistent experiences, making them a cornerstone brand for cannabis enthusiasts seeking top-tier infused products.

Our story

Founded in 2012 by former pro basketball player Everett Smith, Presidential Cannabis emerged from humble beginnings in Las Vegas before relocating to Los Angeles to pursue a vision for premium cannabis products. The early days were defined by hands-on dedication, with Smith personally handling production and sales until meeting business partner John Zapp in 2013, who helped formalize operations and expand the company's reach.Over the past decade, Presidential has grown from a small startup into one of California's most recognized cannabis brands, becoming the state's third-largest pre-roll vendor and a leader in infused flower products. Their journey reflects the American entrepreneurial spirit, overcoming industry challenges while innovating their signature offerings.Presidential's breakthrough came when they revolutionized the moonrock market in 2018, addressing industry-wide quality issues by developing a proprietary infusion process that penetrates cannabis flowers to the stem. This technical innovation, combined with their unwavering commitment to organic, pesticide-free ingredients, established them as the gold standard for potent, consistent cannabis experiences.Today, Presidential operates across multiple states including California, Nevada, Arizona, and Michigan, with approximately 80 employees nationwide and a reputation for setting the industry benchmark for infused pre-rolls and moonrocks.

Mission

Presidential is driven by a core mission to revolutionize cannabis consumption through innovation, quality, and consistency. Founded on the principle that cannabis products should deliver exceptional experiences without compromise, they're committed to using only pure, organic, pesticide-free ingredients sourced to meet their exacting standards.Their team embraces the ethos that "teamwork makes the dream work," fostering a collaborative environment that encourages creativity, partnership, and collective growth. This philosophy extends beyond their internal operations to their approach with other cannabis businesses, where they actively seek meaningful collaborations that elevate the entire industry.Presidential prioritizes consumer satisfaction through meticulous attention to their proprietary infusion processes, ensuring each product delivers the potency and experience customers expect. While they're known for creating some of the strongest cannabis products available, they balance this with responsible business practices and a steadfast commitment to regulatory compliance.By continuously pushing boundaries in product development while maintaining accessibility and reliability, Presidential aims to set the gold standard for premium cannabis experiences that enhance consumers' lives and advance the industry's evolution.

Why we love this brand

At Calm Effect, we're genuinely impressed by Presidential's unwavering dedication to quality and innovation in an industry where cutting corners has become too common. Their proprietary moonrock infusion process creates a truly differentiated product that burns evenly, delivers consistent effects, and provides exceptional value for our customers seeking premium experiences.What sets Presidential apart is their journey from a small startup to industry leader without compromising their founding principles. While many brands chase trends, Presidential pioneered their own path, transforming the infused pre-roll category and maintaining their position through true product excellence rather than marketing hype.We appreciate their extensive flavor variety that appeals to diverse preferences while maintaining the same high standards across their entire product line. Their collaborative spirit has also resulted in some of our best-selling limited-edition offerings that customers eagerly anticipate.For deal-seekers, Presidential delivers remarkable potency and quality for your investment. Their pre-rolls and blunts provide the exceptional experiences of premium flower and concentrate in one convenient, perfectly-prepared package—ideal for consumers who value both quality and convenience. When you choose Presidential, you're not just getting a product; you're experiencing the gold standard of infused cannabis.

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