PLUS Products operates as part of Glass House Brands, California's premier vertically-integrated cannabis company, giving them access to top-tier cultivation, manufacturing, and distribution networks. The brand currently focuses exclusively on the California market but has ambitious plans for national expansion that could increase their addressable market by 550%.Their product portfolio centers around premium gummies crafted with solventless rosin—a clean, chemical-free extraction method that preserves the full spectrum of cannabinoids and terpenes for a superior experience. The current lineup includes their flagship Classic 5mg gummies made with full-spectrum solventless rosin, fast-acting Sleep gummies with CBN and CBD blends, and functional gummies featuring minor cannabinoids like CBG, CBC, and THCV for specific effects including Relief, Uplift, Calm, Balance, and Flow.PLUS also offers strain-specific 10mg ice-water hash gummies for cannabis connoisseurs seeking full-plant effects, and their limited-edition Pride Rainbow Sherbet gummies that return annually. All products are now 100% vegan, gluten-free, and made with natural flavors and colors.Manufacturing takes place at their dedicated facility in Adelanto, California, with distribution to over 700 licensed retailers across the state. The brand maintains its rigorous testing standards and commitment to consistent dosing that originally set them apart in the market.
Founded in 2015 by CEO Jake Heimark and his team, PLUS Products began with a simple but powerful mission: to make cannabis safe and approachable for everyday consumers. Starting as a small California-based operation, PLUS quickly established itself as a pioneer in the premium edibles space by focusing on consistency, quality, and innovation from day one.The brand made history by becoming one of the first edibles companies to bring testing in-house, implementing rigorous quality control that tests over 8 times per batch to ensure perfect dosing consistency. This commitment to excellence paid off—PLUS achieved the remarkable feat of holding both the #1 and #2 best-selling cannabis products in California by units sold and retail sales for twelve consecutive months according to BDS Analytics.In 2018, PLUS expanded its portfolio by acquiring cannabis-infused baked goods brand GOOD CO-OP, adding brownies to their gummy lineup. The brand underwent a strategic rebrand in 2019, working with Partners & Spade (known for Peloton and Warby Parker) to create a clearer, more accessible product system.In April 2022, PLUS was acquired by Glass House Brands for $25.6 million, joining California's largest vertically-integrated cannabis platform while maintaining its commitment to premium quality and innovation.
PLUS Products' mission is to make cannabis safe and approachable by creating high-quality products that deliver consistent, reliable experiences every time. They believe cannabis should enhance life's everyday moments, which is why their tagline "Find Your Just Right" reflects their commitment to offering something for everyone in their diverse product portfolio.The brand is dedicated to elevating the entire edibles category through innovation, safety, and exceptional taste. They hold themselves to standards higher than regulatory requirements, conducting extensive in-house testing to ensure every product meets their exacting quality benchmarks.PLUS is committed to using only the finest ingredients and solventless extraction methods to create products that respect both the plant and the consumer. Their goal is to expand accessibility to cannabis by removing confusion and uncertainty, making it easier for both newcomers and experienced users to find products that perfectly match their needs and preferences.
At Calm Effect, we're impressed by PLUS Products' unwavering commitment to quality that goes far beyond industry standards. What sets them apart is their pioneering approach to in-house testing—conducting 8x more tests per batch than typical competitors to ensure every gummy delivers exactly what's promised on the label.We love that PLUS was early to recognize the superiority of solventless rosin over traditional distillate, giving consumers a cleaner, more flavorful experience that captures the full essence of the cannabis plant. Their transition to 100% vegan, gluten-free formulations shows they're listening to consumer needs and evolving accordingly.The brand's track record speaks volumes—holding California's #1 and #2 best-selling cannabis products for a full year isn't luck, it's the result of consistent excellence. Their acquisition by Glass House Brands only strengthens their position, providing the resources and distribution network to maintain quality while expanding accessibility.For deal-seekers, PLUS represents premium quality at competitive prices, making craft cannabis experiences accessible to a broader audience without compromising on the standards that cannabis connoisseurs demand.