Onyx

Onyx Label emerged from Native Roots Cannabis, one of Colorado's most established dispensary chains. Founded in 2009 with medical marijuana centers and adding recreational dispensaries with legalization in 2014, Native Roots is one of Colorado's most recognized cannabis brands. The company was started by co-founders Josh Ginsberg and Rhett Jordan, who built their reputation on consistency and quality across their expanding network of locations.Native Roots officially launched its Gold, Onyx and Green cannabis labels in June 2022, comprising 25 strains and now available at the leading independent dispensary chain's 20 locations across Colorado. The Onyx Label was created to offer a premium tier of boutique cannabis that combines artisanal cultivation methods with scientific precision.What sets Onyx apart is its foundation in Native Roots' extensive research and development program. Each strain is hand-picked and thoughtfully cultivated using strain-specific growing methods to maximize potency, flavor and quality. The brand represents over a decade of cultivation expertise and customer feedback, positioning it as a trusted choice for Colorado's discerning cannabis consumers.

Onyx Label is a reputable marijuana brand renowned for its boutique-crafted sativa and hybrid strains that exhibit energetic and happy effects, with an average THC content of around 17-20%. The brand operates exclusively through Native Roots' network of 20 dispensaries across Colorado, reaching customers in the Denver Metro area, Boulder County, the Mountains, and Southern Colorado.Offering various strains such as Divine Kush Breath, Durban Cookies, and Gelato Mintz formulated with the Mood State Matrix technology, this brand aims to provide a high-quality and refined cannabis experience. Popular strains include Blue Dream, Flo, Master Kush, and East Coast Alien, each carefully selected for specific effects and flavor profiles.All strains undergo Native Roots' proprietary curing process that eliminates rapid terpene evaporation and discoloration, maximizing cannabinoid content. Onyx label strains are hung dry and hand-trimmed to preserve trichomes where high concentrations of psychoactive compounds reside. Products are packaged in premium eighth-ounce drams at $30, ensuring freshness and potency from cultivation to consumption.

Onyx Label's mission centers on delivering scientifically-informed cannabis experiences that match consumers' desired effects rather than relying on outdated indica-sativa classifications. Rather than simply classifying a strain as Sativa, Indica or Hybrid, customers can pick a product based on effects such as sleep, relax, focus, energize and uplift.The brand is committed to artisanal quality through hand-picked and thoughtfully cultivated using strain-specific growing methods to maximize potency, flavor and quality. Every Onyx product undergoes rigorous testing and quality control to ensure consistency and safety.The organization is known for having one of the most intense and extensive staff training programs in the industry to ensure patients and customers are provided with the knowledge and education they need to make an informed decision. Onyx Label embodies Native Roots' commitment to elevating the cannabis experience through education, innovation, and unwavering quality standards.