Not Your Father's currently operates exclusively in California's legal cannabis market, distributed through licensed dispensaries and delivery services statewide. The brand specializes in cannabis-infused root beer available in multiple formulations: 10mg THC in 12oz bottles and 100mg THC in 16oz cans, catering to both new and experienced cannabis consumers.Their signature product features natural botanical extracts, including sarsaparilla, birch bark, and Madagascar vanilla for that old-school pop taste, plus naturally-derived cannabinoids. What sets Not Your Father's apart is their advanced infusion technology – thanks to our emulsion nanotechnology powered by Vertosa, NYF root beer works quicker than your average edible, with effects typically felt within 15 minutes.The brand operates under Pabst Labs' manufacturing umbrella, which recently opened its first production and distribution facility dedicated to cannabis beverages in Desert Hot Springs, CA. This state-of-the-art facility ensures consistent quality and allows for expanded production capabilities, positioning Not Your Father's for continued growth in California's competitive cannabis beverage market.
Not Your Father's entered the cannabis space as part of Pabst Labs' innovative expansion into THC-infused beverages. Originally known for their alcoholic root beer that captivated craft beer enthusiasts, the brand found new life in 2021 when former Pabst Brewing employees helped launch Pabst Labs two years ago to explore and create offerings within the fledgling cannabis beverages space. This strategic reimagining brought the iconic Not Your Father's brand into the cannabis market with a completely redesigned approach.Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name. The transition from alcoholic to cannabis-infused beverages represents a bold evolution, maintaining the brand's rebellious spirit while embracing cutting-edge cannabis technology. Since its cannabis debut, Not Your Father's has established itself as a premium option in the rapidly growing THC beverage category, combining nostalgic flavors with modern consumption methods.
Not Your Father's mission centers on reimagining classic American beverage experiences through innovative cannabis technology. The brand is committed to delivering fast-acting, precisely dosed THC beverages that maintain the authentic taste consumers love while providing reliable, predictable effects.We've spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category, as stated by their brand management team. Their core values emphasize quality craftsmanship, utilizing customary world-class manufacturing practices, such as HACCP, SQF, GMPs, Lean Manufacturing, and Visual Work Instructions.The brand prioritizes responsible consumption education, encouraging users to "start low and go slow" while enjoying their products cold or as creative root beer floats. Not Your Father's aims to bridge traditional beverage culture with modern cannabis innovation, making THC consumption more approachable and enjoyable for California's diverse cannabis community.
At Calm Effect, we're impressed by Not Your Father's perfect balance of nostalgia and innovation. Their commitment to fast-acting nanotechnology means customers don't have to wait hours for effects – imbibers can expect to feel effects within 15 minutes of drinking—much faster than your average edible. This makes dosing more predictable and sessions more enjoyable.The brand's attention to authentic flavor profile is remarkable. While many cannabis beverages sacrifice taste for potency, Not Your Father's maintains that classic root beer experience that appeals to both cannabis newcomers and connoisseurs. Their multiple dosage options (10mg and 100mg) provide flexibility for different tolerance levels and occasions.We particularly appreciate their manufacturing standards and the heritage behind the brand. No other brands in the category can really claim a 175-year history, bringing legitimacy and trust to the cannabis beverage space. For deal-seekers, Not Your Father's consistently offers premium quality at competitive pricing points across California dispensaries.