LOCO operates primarily in Michigan's competitive cannabis market, where they've carved out a dominant position in the infused pre-roll category. Using only premium indoor flower as the foundation, each roll is infused with high-potency concentrates like solventless hash, live resin, or liquid diamonds.The brand's product portfolio centers around their flagship "Diamond Doob" line, featuring strain varieties like Cherry Pie, Watermelon Zkittles, Grape Ape, Forbidden Fruit, Sour Tangie, and 24K Punch. In November 2024, their Cherry Pie Infused Pre-Roll achieved 6,550 units in sales, demonstrating strong consumer demand.Beyond pre-rolls, LOCO produces live resin concentrates, cured resin products, and THCA diamonds, maintaining the same quality standards across their entire range. Each product features potent extracts infused with concentrates like live resin, hash, or diamonds to intensify strength and depth, with smooth, even burns and enhanced terpene profiles that offer rich aromatics and bold flavor.All LOCO products undergo rigorous lab testing to ensure consistency, potency, and safety, reflecting their commitment to delivering premium cannabis experiences that live up to their "Smoke the Rainbow" promise.

LOCO burst onto the Michigan cannabis scene with a colorful vision that would revolutionize the infused pre-roll market. Based on the East Coast but with a firm footprint in areas like Lansing, Michigan, the brand quickly established itself as a force in the medical cannabis industry before expanding into recreational markets.Renowned for cultivating its own new cannabis genetics and versatile growth strategies, LOCO has become synonymous with innovation in the concentrate-infused pre-roll space. Their breakthrough came with the development of their signature "Diamond Doob" line, which combines premium indoor flower with high-potency concentrates to create products averaging 33-34% THC.LOCO's performance in the Michigan market showcases a strong presence in the Pre-Roll category, with a consistent ranking within the top 30 brands, improving from 26th in August 2024 to 17th by November. This rapid growth reflects their commitment to quality and their ability to capture consumer interest with products that truly "Smoke the Rainbow" - their iconic tagline that represents the diverse flavor profiles and effects they offer to Michigan's cannabis community.

LOCO's mission centers on elevating the cannabis experience through innovative infusion techniques and uncompromising quality standards. The brand exemplifies the union of quality and innovation in the cannabis market, offering consumers distinctive cannabis-derived effects through naturally occurring cannabinoids like THC and CBD.Their core values emphasize accessibility without sacrificing premium quality, making high-potency infused products available to both medical patients and recreational consumers. LOCO believes every cannabis user deserves access to consistently potent, flavorful products that deliver reliable effects.They're committed to providing "taste-bud dancing flavor" through their combination of competitively priced flower and premium concentrates, ensuring that quality cannabis experiences don't come with prohibitive price tags. Their dedication to Michigan's cannabis community drives their continued innovation in infusion techniques and strain development, always working to expand the spectrum of effects and flavors available to consumers seeking elevated experiences.

At Calm Effect, we're impressed by LOCO's commitment to making premium infused cannabis accessible to everyday consumers. What sets them apart is their consistent delivery of smooth, even-burning pre-rolls with potency levels reaching 33-34% THC - perfect for deal-seekers who want maximum value.Their "Smoke the Rainbow" approach offers something for every preference, from energizing Sour Tangie for daytime productivity to relaxing Watermelon Zkittles for evening unwind. We appreciate how they've mastered the infusion process, avoiding the common issues of canoeing or uneven burns that plague many infused pre-rolls.Their rapid rise in Michigan rankings - from 26th to 17th place in just a few months - shows they're resonating with consumers who value both quality and affordability. For our deal-focused community, LOCO represents the sweet spot where premium quality meets reasonable pricing, making elevated cannabis experiences accessible without breaking the bank.