Information Entropy operates as a fully vertically integrated cannabis company across Michigan, controlling every aspect of production from cultivation to retail. Their cannabis is grown at a state-of-the-art facility in DeTour Village in Michigan's Upper Peninsula, featuring both indoor and greenhouse growing capabilities. All harvested flowers are immediately transported to Ann Arbor for trimming, packaging, extraction, and distribution.The company currently operates three retail locations: their flagship Broadway location in Ann Arbor (housed in a beautifully restored former church), a downtown Ann Arbor store on Miller Avenue, and their largest 6,000-square-foot New Buffalo location near the Indiana border. Their product portfolio includes premium flower, pre-rolls, concentrates, edibles, vape cartridges, and CBD products.Information Entropy specializes in small-batch ice water hash and solventless extractions, all produced in-house. They maintain strict quality standards, refusing to sell remediated products or items from brands using converted hemp or synthetic shortcuts. Their "fresh hash" philosophy ensures products hit shelves at peak potency and flavor. The company serves recreational customers throughout Michigan and attracts out-of-state visitors from Illinois, Indiana, and Ohio seeking high-quality, competitively priced cannabis.
Information Entropy began as a friendship-turned-business venture between Ann Arbor natives Drew Hutton and Marcus Hart, who met as teenagers at Top of the Park and remained best friends through high school. Both attended the University of Michigan, where Hutton studied economics before starting Information Entropy as CEO in March 2017.The duo opened their first dispensary in March 2020—right as the pandemic hit Michigan—in a beautifully restored former church on Broadway Street that had previously been a flower shop and daycare center. Despite facing near-collapse during COVID-19's peak, with just two months of runway left, the family-owned operation persevered through community support and unwavering commitment to quality.Since then, Information Entropy has expanded to three locations: two in Ann Arbor and a flagship 6,000-square-foot store in New Buffalo (opened in 2025). The company operates as a fully vertical operation, growing cannabis at their cultivation facility in DeTour Village in Michigan's Upper Peninsula, then processing, packaging, and distributing everything in-house to maintain strict quality control from seed to sale.
Information Entropy's mission centers on delivering unparalleled quality and value through complete vertical integration and unwavering standards. As a family-owned business, they're committed to providing the highest quality Michigan-grown cannabis products while maintaining their local, community-focused ethos.Their core values include education-based selling that empowers customers with knowledge to make informed choices, transparency in all processes from seed to sale, and personalized service that treats every customer like family. The company believes quality starts at the source and that freshness is non-negotiable—principles that drive their decision to control every step of production.Information Entropy is dedicated to creating a welcoming, informed cannabis community where both newcomers and connoisseurs feel respected and supported. They prioritize building lasting relationships with customers over quick transactions, viewing their role as cannabis educators and trusted advisors. Their commitment extends to environmental responsibility through sustainable growing practices and supporting the local Michigan cannabis ecosystem.
At Calm Effect, we're impressed by Information Entropy's authentic commitment to quality over quantity. Unlike many cannabis companies that prioritize rapid expansion, they've built their reputation through meticulous attention to detail and genuine customer relationships. Their fully vertical operation means they can guarantee freshness and potency that mass-market brands simply can't match.What sets them apart is their refusal to compromise—they won't sell remediated products or anything that doesn't meet their rigorous standards. Their small-batch approach to hash production and solventless extractions represents some of Michigan's finest cannabis craftsmanship. The founder's transparency about nearly losing everything during COVID and choosing to rebuild stronger shows real resilience and commitment to their community.For deal-seekers, Information Entropy consistently offers exceptional value pricing on premium products. Their knowledgeable, locally-hired staff provides genuine education rather than sales pressure, making them perfect for both newcomers and connoisseurs hunting for quality deals in Michigan's competitive cannabis market.