Grassroots operates as a vertically integrated cannabis company across Illinois, Maryland, Pennsylvania, Ohio, North Dakota, Arizona, Massachusetts, and New York, with a focus on premium craft cannabis products. The brand maintains a strong presence in both medical and recreational markets, offering a comprehensive range of cannabis products including flower, pre-rolls, concentrates, cartridges, and Rick Simpson Oil (RSO).Their product philosophy centers on "premium craft cannabis products" ranging from "top-shelf flower, to whole flower pre-rolls and variety of tasty concentrates", all designed to celebrate cannabis and community in their most authentic forms. The company operates under their retail brand Herbology, which provides a unique wellness and education-focused dispensary experience.Recent market data shows Grassroots generating over $10 million in monthly sales, with popular products like their Novarine flower and Singapore Sling strains leading sales charts. Their vertically integrated model ensures quality control from seed to sale, maintaining the craft standards that built their reputation while leveraging Curaleaf's infrastructure for consistent availability and competitive pricing.

Grassroots Cannabis was founded in 2014 in Chicago by co-founders Mitchell Kahn, Matt Darin, and Steve Weisman with a vision to create a cannabis company that truly lived deeply in the industry. Starting as a small operation, Grassroots quickly expanded from a four-person operation to employing 1,200 people, establishing itself as one of the fastest-growing cannabis companies in the United States.The company built an impressive portfolio at an unprecedented pace, securing licenses and facilities in highly competitive markets across the Midwest and beyond. Grassroots became the largest private vertically-integrated multi-state operator in the United States before its major milestone acquisition.In July 2020, Curaleaf completed its acquisition of Grassroots for $875 million, creating the world's largest cannabis company by revenue. This strategic partnership allowed Grassroots to maintain its craft-focused brand identity while gaining access to Curaleaf's extensive distribution network and resources, ensuring continued growth and innovation in premium cannabis products.

Grassroots is dedicated to providing a wide range of high-quality, safe, effective and innovative products & strains. Their core mission revolves around serving, advancing, and respecting the cannabis movement through their belief that cannabis inspires people to live deeply.The company operates on five fundamental principles: they CARE deeply about their plants, products and the people they serve; they EDUCATE deeply, sharing knowledge to advance the cannabis industry; they CONNECT deeply to one another, their communities and the larger movement; they RESPECT deeply, cultivating trusted relationships with customers; and they LIVE deeply, enhancing life's moments for people from all walks of life.Their commitment extends to "providing safe access to high-quality, affordable cannabis in a personal and compassionate manner with the goal of helping patients reach a better quality of life", emphasizing both recreational enjoyment and therapeutic benefits.

At Calm Effect, we're impressed by Grassroots' authentic commitment to craft cannabis culture combined with the reliability of major market presence. Their motto "Premium Cannabis. It's in our nature" perfectly captures what makes them special – they've managed to scale without losing their artisanal roots.What sets Grassroots apart for deal-seekers is their consistent quality across price points. With over $10 million in monthly sales and 801 different products, they offer extensive variety while maintaining competitive pricing through Curaleaf's distribution network. Their vertically integrated approach means better margins and more frequent promotions.We particularly appreciate their educational approach to cannabis retail and their focus on community building. The company's philosophy of helping customers "live deeply" resonates with consumers seeking meaningful cannabis experiences rather than just products. For our users, this translates to better customer service, more informed budtenders, and products that consistently deliver on their promises while offering excellent value.