Goldmine Gummies offers ten products across five distinct flavor variants, each featuring targeted cannabis formulas with specific benefits like sleep, pain relief, and creative energy. Popular varieties include Slumberjack Huckleberry Pie (with CBN for sleep) and Anti-Gravity Wild Strawberry (with Indica for relaxation).The gummies come in premium square tins featuring custom-engineered patented child-resistant locks, embossed lettering, and gold edging that creates a treasure chest experience when opened. Each gummy is embossed with a "G" for Goldmine and shaped like gold bars, reinforcing the mining theme throughout the product experience.Currently available in California dispensaries and through Breez's direct-to-consumer delivery service, Goldmine plans to expand nationwide and globally as laws and regulations allow. The brand operates under Breez CA, LLC, headquartered in Los Angeles, maintaining the same commitment to quality and precision dosing that has made Breez a trusted name in California cannabis.
Goldmine Gummies was born during the early days of COVID, when "nobody needs another gummy" was the prevailing attitude in California's crowded cannabis market. Created by parent company Breez, which has been a California cannabis pioneer since 2015, Goldmine emerged from a bold vision to create something truly special that would break through the noise.The brand launched in 2023 in California, currently the world's largest legal cannabis market, with a mission to spark joy for cannabis consumers. Working with Leeds-based design agency Robot Food over six months, Goldmine developed its distinctive nostalgic aesthetic that taps into childhood memories while maintaining sophisticated adult appeal.The results speak for themselves - Goldmine quickly climbed to the top 20 gummies out of 250 brands in California and is expected to break into the top 10. The brand represents Breez's expansion beyond their core mints, tablets, and tinctures into the highly competitive gummies space, proving that innovation and thoughtful branding can still capture market share in saturated categories.
Goldmine Gummies exists to "unlock that presence with a new product unlike anything done before, something so special that it breaks through the noise just by the joy it sparks for our fans." The brand's core mission centers on bringing genuine fun back to cannabis consumption while maintaining the highest quality standards.Their approach encourages people to "find their Goldmine – whatever that means to them", recognizing that cannabis experiences are deeply personal. By moving away from tired cannabis clichés and focusing on "good old-fashioned fun", Goldmine creates an inclusive environment where both newcomers and experienced consumers feel welcome.The brand is committed to demystifying cannabis benefits through clear, accessible communication, making it easier for consumers to understand what each product will do for them. This transparency, combined with nostalgic design that sparks joy, represents their dedication to elevating the entire cannabis experience.
What sets Goldmine apart is their fearless approach to standing out in an oversaturated market. While other gummy brands follow predictable paths - either leaning into outdated stoner stereotypes or trying too hard to appear clinical - Goldmine strikes the perfect balance between "fun and function."Their rapid climb to the top 20 cannabis gummies in California proves that thoughtful branding and quality products still matter. We appreciate how they've made cannabis more approachable without dumbing it down, using playful illustrations that clearly communicate each product's benefits.The premium packaging experience, with reusable collectible tins, shows they understand that cannabis consumers want products they're proud to own. For deal-seekers on Calm Effect, Goldmine represents exceptional value - you're getting award-winning design, precise dosing from Breez's proven manufacturing, and a genuinely enjoyable product experience that justifies every dollar spent.