Today, Etain operates four dispensary locations across New York State: Manhattan (Midtown East), White Plains, Kingston, and Syracuse, plus statewide delivery services. The brand successfully transitioned from medical-only to co-located medical and recreational dispensaries, with their flagship White Plains location leading this evolution in February 2024.Etain's operations center around their state-of-the-art 60,000-square-foot cultivation and processing facility in Chestertown, featuring eight greenhouse bays that have tripled their original growing capacity. Their pristine Adirondack facility produces premium cannabis using sustainable practices and rigorous quality standards.The product portfolio spans flower, vapes, edibles, capsules, tinctures, and their signature water-soluble powder that dissolves in any liquid with minimal taste or odor. Etain proudly showcases products from fellow women-owned brands, creating curated retail experiences that feel more like wellness boutiques than traditional dispensaries. Medical patients receive VIP treatment with dedicated checkout lines and exclusive access to on-site pharmacists.

Etain's journey began in 2014 with a deeply personal mission. When Amy Peckham and her daughters Hillary and Keeley were researching alternative treatments for their beloved grandmother Frances "Granny Franny" Keeffe's battle with ALS, they discovered cannabis's potential for providing comfort and relief. Though Frances passed before New York legalized medical marijuana in 2015, her memory inspired the family to help others facing similar struggles.Named after a powerful figure in Irish mythology representing transformation and perseverance, Etain became one of New York's original five medical cannabis licensees in 2015. What started as a family mission has grown into New York's only women-founded, vertically integrated cannabis company, with Amy as CEO, Hillary as COO, and Keeley as Chief Horticultural Officer.In 2022, Canadian investment firm RIV Capital acquired Etain for $247 million, recognizing the brand's exceptional reputation and growth potential. Despite this acquisition, the Peckham women remain integral to the brand's vision and operations, ensuring Etain continues championing women in cannabis while expanding access to premium products across New York State.

Etain's core mission centers on their mantra "Take a Moment" – encouraging patients, customers, and communities to prioritize health and wellness by pausing to enjoy life's simple pleasures, reflecting on their journeys, and embracing the beauty of each moment.The company is dedicated to making life-changing impacts through cannabis, helping customers become seizure-free, sleep through the night, and live pain-free for the first time in years. They remain committed to cultivating, manufacturing, and dispensing the highest quality cannabis while maintaining their vertically integrated approach.Etain champions diversity and equity in the cannabis industry, consistently uplifting and empowering fellow women-led brands. Their social responsibility extends to supporting women-owned businesses throughout their supply chain and retail partnerships, creating more opportunities for female entrepreneurs in cannabis.

At Calm Effect, we're impressed by Etain's authentic commitment to wellness and community. What sets them apart is their genuine origin story – a family's love for their grandmother transformed into a mission to help others find relief and comfort through cannabis.Their innovative water-soluble powder is a game-changer for consumers seeking discreet, versatile consumption options. We love how their dispensaries feel like curated wellness boutiques, featuring stunning artwork and thoughtful design that elevates the entire shopping experience.Their dedication to medical patients through VIP services and on-site pharmacists shows they haven't forgotten their roots as New York expanded to recreational use. For deal-seekers, Etain consistently offers premium quality products while supporting women-owned brands – meaning every purchase supports a more inclusive cannabis industry. Their nearly decade-long track record speaks to reliability and consistency that budget-conscious consumers can trust.