Easy Hemp Co specializes in hemp-infused sparkling mineral water crafted with 100% hemp-derived cannabinoids, natural fruit flavors, and zero added sugar. The company operates primarily in the southeastern United States, with confirmed distribution in Alabama and Louisiana, serving retailers ranging from convenience stores to specialty beverage outlets.Their product lineup features multiple refreshing flavors including Original Unflavored, Mango, Lime, Grapefruit, and seasonal offerings like Lemon Hibiscus. Each beverage contains precisely 3mg of hemp-derived Delta-9 THC, maintaining compliance with federal regulations while delivering a consistent, controlled experience. The brand also offers THC gummies as part of their expanding cannabinoid product portfolio.Easy Hemp Co follows rigorous quality standards, ensuring all products contain less than 0.3% Delta-9 THC by weight to maintain federal legality. Products are available in convenient 8-packs for direct-to-consumer shipping and wholesale cases of 24 for retail distribution. The company's streamlined approach focuses on creating approachable, low-calorie beverages that serve as direct alcohol alternatives for health-conscious consumers seeking social relaxation without hangovers.
Easy Hemp Co emerged from the vision of CEO Mitch Hungerpiller, who recognized the growing demand for healthier alternatives to traditional alcoholic beverages. Founded in Alabama, the company set out to create premium hemp-derived beverages that deliver the social experience consumers crave without the negative health effects associated with alcohol.The brand's founders deliberately chose a microdose approach, settling on 3mg of THC per can after extensive testing and consumer feedback to achieve what Hungerpiller describes as "perfect" dosing. This careful calibration allows consumers to enjoy one to three cans without becoming inebriated, making Easy Hemp Co's products ideal for social settings.The company quickly gained traction in the southeastern United States, securing distribution partnerships with major regional distributors. Easy Hemp Co achieved a significant milestone by partnering with Alabev for distribution throughout Alabama and later expanding into Louisiana through Neat Wines. Their growth trajectory reflects the broader boom in hemp beverage consumption, positioning them as a regional leader in the rapidly expanding THC beverage market.
Easy Hemp Co is committed to revolutionizing social drinking by providing premium hemp-derived beverages that prioritize consumer safety, wellness, and enjoyment. Our mission centers on delivering "good times without the negative health effects" through carefully crafted sparkling mineral waters infused with natural ingredients and hemp-derived cannabinoids.We believe in responsible consumption and transparent dosing, intentionally formulating our products with precise 3mg THC levels to ensure consumers can enjoy multiple servings socially without impairment. The company advocates for thoughtful industry regulation, supporting age verification, clear labeling, and responsible packaging standards that protect consumers while fostering category growth.Our values extend beyond product quality to include community engagement and regulatory leadership. We actively support industry standards that distinguish between microdosed hemp beverages and higher-potency cannabis products, believing our beverages should be accessible in the same retail environments as traditional alcohol. Through innovation and responsibility, we're building a sustainable future for hemp-derived social beverages.
At Calm Effect, we're impressed by Easy Hemp Co's thoughtful approach to hemp beverage innovation. What sets them apart is their commitment to responsible microdosing – they didn't just pick a random THC amount but conducted extensive testing to find the "perfect" 3mg dose that delivers relaxation without intoxication.Their regional focus demonstrates smart business strategy, building strong distribution partnerships with established beverage distributors like Alabev and Neat Wines rather than trying to expand nationally too quickly. This approach ensures better product availability and competitive pricing for consumers in their target markets.The brand's emphasis on natural ingredients, zero added sugar, and low calories aligns perfectly with health-conscious consumer trends. Easy Hemp Co offers excellent value for deal-seekers, with their variety packs and wholesale pricing making premium hemp beverages accessible. Most importantly, they're actively working to legitimize the hemp beverage industry through advocacy for sensible regulations, showing they're in this category for the long haul.