Doobies operates as a premium cannabis brand specializing in "Doobie Flower, Doobie Plain and Infused pre-rolls" along with "Space Vapes and carts." Based primarily in Michigan, the brand has established a strong retail presence across the state through partnerships with major dispensary chains including Pleasantrees, Puff Cannabis, Cannabis King, and Michigan's Finest.The brand's product portfolio centers around premium pre-rolls in both regular and infused varieties. Their top-performing products include Apple Fritter Pre-Roll, Superboof Pre-Roll, Strawberry Runtz Pre-Roll, Platinum Lemon Cherry Gelato Pre-Roll, and Stoned Jabrone Pre-Roll. Each pre-roll is "meticulously handcrafted by expert cultivators" using "full flower, never shake" and features "premium, lab-tested concentrates" for their infused options.Doobies offers products across all cannabis categories – indica, sativa, and hybrid strains – providing options for every mood and occasion. Their quality standards emphasize "only using quality flower & Premium Resins" while avoiding artificial spray-on terpenes and flavorings that compromise the natural cannabis experience. The brand has been expanding beyond Michigan, recently entering the New York market with promising early results.
Doobies emerged in the Michigan cannabis market as "The #1 New Michigan Cannabis Brand" with a clear mission to revolutionize the pre-roll experience. Founded by cannabis enthusiasts who were frustrated with the industry's tendency to use artificial enhancements, the brand was created after "constantly seeing companies use spray-on terpenes and put flavorings in their flower."The company's founders believed that "Cannabis isn't suppose to taste like mangos" and set out to prove that premium cannabis doesn't need artificial additives to deliver exceptional flavor and effects. This philosophy became the cornerstone of their "In Doobie We Trust" motto, representing their commitment to authentic cannabis experiences.Since launching, Doobies has achieved remarkable success in Michigan's competitive pre-roll market, generating over $500,000 in monthly sales by 2025. The brand has experienced significant market growth, ranking consistently in Michigan's top pre-roll brands and recently expanding into New York, where they've rapidly climbed from unranked to 56th place by March 2025. Their success is built on a foundation of quality craftsmanship and authentic cannabis flavors that resonate with both new consumers and seasoned enthusiasts.
Doobies' core mission is to deliver authentic cannabis experiences by using "only quality flower & Premium Resins" while "delivering a phenomenal taste of a luxury cannabis smoking experience." The brand stands firmly against industry practices that compromise cannabis integrity, rejecting artificial spray-on terpenes and flavor additives.Their commitment extends to "quality, flavor, and purity" with every product being a "testament to our commitment to quality and precision." The brand prioritizes customer safety through rigorous lab testing to ensure all products are "free from harmful contaminants and meet the highest quality standards."Doobies believes cannabis should be accessible to everyone, "whether you're a seasoned cannabis connoisseur or a curious newcomer." Their products are designed for sharing – "whether you're passing it around with friends or enjoying a solo session" – fostering community connections through quality cannabis experiences. The brand's "In Doobie We Trust" philosophy represents their unwavering dedication to authenticity and excellence.
At Calm Effect, we're impressed by Doobies' unwavering commitment to authentic cannabis experiences. In an industry often focused on gimmicks, their stance that "Cannabis isn't suppose to taste like mangos" and rejection of artificial flavor additives demonstrates genuine respect for the plant.What really catches our attention is their proven market performance – generating over $500,000 in monthly sales while maintaining quality standards. Their Apple Fritter Pre-Roll ranking #1 in Michigan's competitive pre-roll category with 28,240 units sold shows consumers genuinely love their products.For deal-seekers, Doobies offers exceptional value through their "Super Summer Sale" promotions and multi-pack options like their popular 28-packs. Their "travel-friendly packaging" makes them perfect for on-the-go consumption, while their diverse strain selection ensures there's something for every preference and budget. The brand's rapid expansion from Michigan into New York proves they're scaling successfully while maintaining their "Doobie Difference" quality standards.