Don Perico operates from Santa Barbara County, specializing in premium solventless cannabis products that celebrate Mexican culinary traditions. Their product portfolio spans multiple categories: live rosin gummies in six authentic flavors including tamarindo-mango chamoy, sandía chamoy, piña, and fresa; live rosin vape cartridges featuring strains like Banana Boat, Champaya, and Gorilla Glue 4; cold-cured live rosin concentrates; and cannabis-infused aguas frescas.The brand works with a community of operators to grow their own flower and manufacture products in-house, ensuring quality control throughout the process. All gummies are made with premium solventless ice water hash and employ InfusedBySplash nanotechnology for faster onset times (10-15 minutes versus typical 45-60 minutes).Don Perico products are available at premier California dispensaries including Green Goddess Collective in Venice, Cornerstone Wellness, Original Green Cross, and Velvet in Eagle Rock. Each gummy package contains ten 10mg pieces using hybrid strains, typically priced under $12 to maintain accessibility for their target community.
Don Perico emerged in 2019 as the passion project of Cesar Guzmán, son of Mexican farm workers from Michoacán, who spent over a decade building expertise in California's cannabis industry. After graduating high school in 2012, Guzmán created a Prop 215-permitted delivery service connecting Northern California farmers to Southern dispensaries, eventually moving to the Bay Area to focus on manufacturing before returning to Santa Barbara County to pursue cultivation.The brand truly took shape when Guzmán partnered with William Quirós, an entrepreneur from Costa Rica passionate about creating premium products for the Latino community. Their collaboration birthed a unique concept: "marijuana tradicional de California" that celebrates Mexican heritage through authentic flavors and accessible pricing.Operating under the motto "por el pueblo para el pueblo" (by the people, for the people), Don Perico has grown from a Central Coast startup to a recognized brand across California's dispensary network. The company has successfully launched multiple product lines including their signature chamoy-flavored gummies, live rosin vapes, and cannabis-infused aguas frescas, establishing themselves as pioneers in Latino-focused cannabis products.
"Don Perico's mission is to provide a catalog of high quality and authentic products that the Latin American community can resonate with. Our goal is to promote the economic empowerment of our people," states co-founder Cesar Guzmán. The brand operates on principles of cultural authenticity, community empowerment, and accessible pricing.Their business model specifically aims to scale pricing accessibility: "Our business model aims to scale to provide pricing that's accessible to people like our workers that normally wouldn't buy a live rosin pen. We don't want to lose sight of why we got into this business in the first place."Don Perico addresses the significant underrepresentation in cannabis licensing, where only 5.7% of licenses nationwide have been granted to Hispanics or Latinos despite comprising over 18% of the U.S. population. Through their success, they demonstrate that authentic cultural representation and premium quality can coexist while serving underserved communities.
At Calm Effect, we're impressed by Don Perico's authentic approach to cannabis innovation. What sets them apart is their commitment to solventless, chemical-free production methods combined with genuinely unique flavor profiles that you won't find anywhere else. Their chamoy gummies represent true innovation - bringing beloved Mexican flavors to cannabis in a way that feels natural and nostalgic rather than gimmicky.The fast-acting nanotechnology means customers feel effects in 10-15 minutes, while the live rosin vapes deliver smooth, potent hits that last for hours. Their pricing strategy is refreshingly honest - keeping premium live rosin gummies under $12 because they genuinely want their community to access quality products.For deal-seekers, Don Perico offers exceptional value: you're getting solventless, laboratory-grade products at prices typically associated with lower-tier brands. The brand consistently sells out at dispensaries, proving that authentic representation combined with superior quality creates lasting customer loyalty.