B-Noble currently operates across nine states including Arizona, Colorado, Florida, Illinois, Massachusetts, Maryland, Michigan, Nevada, New Jersey, and New York through their exclusive partnership with Curaleaf. The brand is available at Curaleaf's 147+ dispensaries and wholesale partners throughout these markets.Their signature product line features premium two-pack pre-rolls containing one gram each – deliberately chosen to represent the two grams that led to Bernard's incarceration. B-Noble offers diverse strain options including sativas like Azazel and Xpresso, hybrids like Bittersweet and Lady Madonna, and indicas like Apple Sundae and PB Souffle. They've also expanded into whole flower products in select markets like New York.As part of Curaleaf's Rooted in Good corporate social responsibility program, B-Noble maintains strict quality standards while focusing on social equity. The brand has evolved beyond cannabis, with Bernard Noble opening "B & A Cajuns New Orleans" food truck in Kansas City, and the company expanding into international medical cannabis distribution. Every product carries the mission of education, advocacy, and community restoration.

B-Noble was born from a powerful collaboration between hip-hop pioneer Fab 5 Freddy and Bernard Noble, whose story became a symbol of cannabis injustice in America. After creating the Netflix documentary "Grass Is Greener," Fab 5 Freddy was moved to take action beyond filmmaking. Bernard Noble's case epitomized everything wrong with cannabis prohibition – sentenced to 13 years of hard labor for possessing less than two joints' worth of cannabis, he served seven years before advocacy efforts secured his freedom in 2017.Launched on July 13, 2021 (7/13 representing the seven years Bernard served of his 13-year sentence), B-Noble partnered with Curaleaf to bring this cause-based brand to market. Since then, the brand has donated over $400,000 to support communities impacted by the War on Drugs and expanded operations to nine states across the US. In 2023, B-Noble made international headlines by acquiring Germany-based CanPharma, giving them access to distribute medical cannabis in the UK and EU markets. The brand continues Bernard's journey from victim to advocate, proving that cannabis businesses can drive meaningful social change.

B-Noble was founded to create legal funding to defend people from unjust, non-violent, cannabis-related prosecution. Their core mission is to inform, educate, and help repair damage done to countless victims of the 87-year War on Drugs, specifically those prosecuted for nonviolent cannabis offenses.The brand donates 10% of all proceeds to local organizations advancing social equity and providing opportunities to those directly impacted by cannabis criminalization. Through partnerships with organizations like The Bronx Defenders, Greenbook Academy, and MASS CultivatED, B-Noble has contributed over $400,000 toward community restoration and job training programs.They believe that as cannabis legalization progresses, the industry has a responsibility to ensure that those who suffered under prohibition are not forgotten. B-Noble represents a commitment to justice, education, and creating pathways for formerly incarcerated individuals to participate in the legal cannabis economy.

At Calm Effect, we're inspired by B-Noble's unwavering commitment to turning profit into purpose. This isn't just another cannabis brand – it's a movement with measurable impact. What sets them apart is their transparency and results: over $400,000 donated to communities, 100 free job training grants offered in Florida, and international expansion that proves social equity brands can compete globally.The symbolic two-pack pre-rolls aren't just clever marketing – they're a daily reminder of why cannabis reform matters. Bernard Noble and Fab 5 Freddy's authentic partnership brings street credibility and hip-hop culture to cannabis advocacy. For deal-seekers, B-Noble offers premium quality at competitive prices while supporting a brand that's actively changing lives.With Curaleaf's extensive distribution network ensuring consistent availability and quality, choosing B-Noble means your cannabis purchase fights injustice. Every session supports someone's second chance – that's cannabis consumption with conscience we can get behind.