Cookies currently operates more than 50 retail locations across 17 markets in 5 countries, making it one of the most expansive cannabis operations globally. The brand's footprint continues to grow through strategic partnerships in emerging markets like Ohio, where Cookies recently launched in early 2025.At the core of Cookies' success is its unparalleled product portfolio, featuring over 70 proprietary cannabis cultivars and 2,000+ products. From their flagship flower strains like GSC, Cereal Milk, and Gary Payton to premium concentrates, vaporizers, edibles, and accessories, Cookies offers a comprehensive ecosystem for cannabis consumers.Quality control remains paramount, with Cookies maintaining strict cultivation standards across all growing partners. Each batch undergoes rigorous testing for potency, terpene profiles, and purity before receiving the coveted blue packaging.Beyond cannabis, Cookies has successfully expanded into streetwear, CBD products, and most recently, functional mushroom supplements. This diversification strategy allows the brand to reach consumers in regions where cannabis remains restricted while building brand recognition that transcends regulatory boundaries.
In 2010, an unlikely partnership between rapper Berner and master cultivator Jai "Jigga" Chang sparked what would become a global cannabis revolution. What began as a simple passion for exceptional genetics in San Francisco quickly evolved into the world's most recognizable cannabis empire.Early on, Berner recognized something crucial missing in the industry – true branding. While working as a budtender, he saw firsthand how consumers connected with quality products but lacked brand loyalty. This insight led to the creation of the iconic blue Cookies packaging and distinctive streetwear that would become synonymous with premium cannabis culture.The breakthrough strain "Girl Scout Cookies" (later simplified to GSC) catapulted Cookies into the mainstream, attracting attention from celebrities and cannabis enthusiasts alike. When Berner strategically wore Cookies apparel in music videos with artists like Wiz Khalifa, the brand reached millions, creating unprecedented demand.By 2018, Cookies opened its first official dispensary in Los Angeles. Today, with over 70 proprietary cannabis strains and a presence across five continents, Cookies has transformed from underground sensation to billion-dollar enterprise while maintaining its commitment to authenticity, quality, and innovation.
Cookies is dedicated to preserving cannabis culture while propelling it into the future. Our mission centers on developing and delivering innovative, premium-quality cannabis products that honor the plant's legacy while embracing modern science and cultivation techniques.We believe in cannabis as a force for positive change. This drives our commitment to social equity initiatives that help repair communities disproportionately impacted by the War on Drugs. By actively working to create pathways into the legal industry for those previously criminalized, we're building a more inclusive cannabis future.At Cookies, we're equally passionate about consumer education. We strive to destigmatize cannabis use through transparency around our cultivation practices, cannabinoid profiles, and potential effects. By fostering informed consumption, we empower consumers to integrate cannabis thoughtfully into their wellness routines and recreational experiences, creating a more knowledgeable cannabis community.
At Calm Effect, we're proud to feature Cookies because they've consistently stayed true to their roots while pioneering the future of cannabis. What began as an underground passion project has maintained its authenticity despite massive global expansion – something exceedingly rare in this rapidly commercializing industry.We appreciate Cookies' relentless pursuit of genetic innovation. Their cultivation team continues to discover and develop unique strains with specific effects, flavors, and therapeutic properties that deliver exactly what our customers seek.The brand's cultural impact extends far beyond cannabis, influencing music, fashion, and art in ways that normalize and celebrate cannabis culture. For many consumers, Cookies represents more than just quality products – it's a lifestyle that resonates with their values and identity.Most importantly, despite their success, Cookies remains committed to advocacy and social equity, using their platform to push for meaningful reform while creating opportunities for those most affected by prohibition. That's a mission we can proudly stand behind.
