Jimmy Buffet Launching Medical Marijuana Brand

You don’t have to be a Parrothead to experience Buffet’s medical marijuana brands!

Last week Jimmy Buffett announced that he would be launching a new brand of medical marijuana with partner Surterra Wellness. Coral Reefer, named after Buffett’s iconic band, will be launched next year in Florida with a wide range of lifestyle products to match the state’s growing demand for medical marijuana.

The partnership gives Surterra exclusive rights to the new brand in one of the largest medical marijuana markets in the country. Florida’s demand for medical marijuana is only gaining momentum, and Surterra Wellness is one of the few companies to own a vertically-integrated state medical marijuana license. Right now, Surterra only owns cannabis licenses in two states – Florida and Texas. But there are plans for expansion into more states after the new brand’s Florida launch.

“Our strategy will continue to lead with innovation, building a world-class portfolio of brands and products and expanding our business into multiple state and international markets,” Surterra CEO Jake Bergmann added regarding the new partnership.

One of the newest members of the Surterra family, Beau Wrigley, expressed his excitement about the partnership and respect for the Margaritaville brand.

In a statement released by the company, Wrigley said: “Jimmy and the Margaritaville team have built premium brands that are widely admired and recognized around the world.” Wrigley continued “[t]hey share a long-term commitment to consumers and quality that we espouse at Surterra, and together we have the infrastructure and capital to support fast-growing high-quality brands. We are thrilled to be partnering with them.”

Coral Reefer’s pending Florida launch could turn out to be a sage business decision for Surterra. The company is positioning itself to cash in on a potentially lucrative cannabis market in the state.

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