ZZZ's Collective operates across eight states with distribution in over 500 dispensaries and cannabis retailers nationwide, plus direct-to-consumer sales through their website. The company specializes in premium smoking accessories that double as functional art pieces, focusing on rolling papers, pre-rolled cones, rolling trays, and lifestyle merchandise.Their core product line includes unbleached organic hemp rolling papers sourced from France, hand-rolled cones from India, magnetic rolling trays from China, and artist-designed packaging crafted in Slovenia. Additional offerings include artist prints, canvases, corduroy hats, hoodies, and shirts, with proceeds supporting local art initiatives through the Samuel Fund.ZZZ's maintains rigorous quality standards, using only the finest organic hemp fibers sourced from southern France for their ultra-thin, slow-burning papers. Each product features original artwork from over 25 independent artists working in various mediums including digital, acrylic, oil, watercolor, and mixed media. Despite recent tariff challenges affecting international sourcing, the company has committed to maintaining quality and pricing to preserve customer trust.
ZZZ's Collective was founded in 2020 by Eric Sellew during the COVID-19 pandemic, born from a simple observation: smoking accessories could be elevated with artistic creativity. What started with rolling a joint on a bland tray with generic papers quickly evolved into a platform that reimagines everyday smoking products as limited-edition art pieces.Since its inception in 2017 (refined and launched in 2020), the Boston-based company has achieved remarkable milestones, including over $60,000 given back to artists and recognition in Forbes magazine. The brand has rapidly expanded from a COVID-era startup to a nationally recognized company, now available in over 500 dispensaries across eight states including California, Arizona, Massachusetts, New Jersey, New York, Colorado, Illinois, and Michigan.Key achievements include paying over $25,000 in commissions to artists by Q3 2023 alone, establishing partnerships with major dispensary chains like Curaleaf and NETA, and creating a sustainable business model that directly supports the independent art community. ZZZ's has successfully transformed from a simple rolling paper company into a comprehensive cannabis accessory brand with a social mission.
ZZZ's Collective operates on a simple yet powerful mission: to promote and support independent artists through the cannabis community. The company believes in the positive power of cannabis to inspire creativity, curiosity, and community, providing artists with a platform to promote these values through functional art.Every purchase directly supports artists who earn commissions on each unit sold, ensuring that customers contribute to the creative community with every session. Beyond individual artist support, ZZZ's contributes to broader art initiatives through the Samuel Fund, demonstrating their commitment to nurturing creativity at all levels.Their philosophy centers on the belief that "art helps people say things they don't always have the words for," transforming routine smoking accessories into meaningful expressions of artistic vision. ZZZ's is dedicated to making cannabis culture more beautiful while creating sustainable income streams for emerging artists.
At Calm Effect, we're impressed by ZZZ's Collective's unique approach to cannabis accessories. What sets them apart is their genuine commitment to transforming everyday smoking products into portable artworks that tell stories. Their French-sourced organic hemp papers deliver exceptional quality – ultra-thin with slow, even burns that enhance rather than detract from your cannabis experience.The fact that they've given back over $60,000 to artists while building a sustainable business model shows this isn't just marketing – it's authentic social impact. For deal-seekers, ZZZ's offers premium quality at competitive prices, with the added value of supporting independent creators. Finding them in over 500 dispensaries nationwide means consistent availability, while their diverse artist collaborations ensure there's always something new and visually striking to discover. It's functional art that makes every session more meaningful.