Today, Wyld operates in 14 U.S. markets and Canada, offering an expansive array of products made with real fruit, high-quality ingredients, and consistent dosing. The brand has expanded beyond its flagship Wyld cannabis line to include three distinct product families. Wyld CBD launched in 2019, offering broad-spectrum CBD edibles and sparkling waters for consumers wanting hemp-derived products. Good Tide, introduced in 2022, features single-strain hash-rosin gummies made with full-spectrum extract and real fruit ingredients. Wyld Hemp, launched in 2024, provides hemp THC products that can ship directly to consumers nationwide.Wyld averages 37 products per state market and has sold roughly 16.8 million products in 2024. Their manufacturing operations maintain stringent quality controls and consistent dosing across all batches. The brand specializes in precision-dosed gummies featuring various cannabinoid ratios from traditional THC-only formulations to complex blends incorporating CBD, CBN, and CBG. Each product is enhanced with botanical terpenes and real fruit flavors, creating distinctive experiences tailored to different consumer needs and preferences.
Wyld began in 2015 when spirits industry veterans Aaron Morris and Chris Joseph started handcrafting cannabis edibles in a farmhouse in Tumalo, Oregon. After their first batches admittedly tasted like "crayons," the duo worked with their gelatin supplier to perfect the recipe, creating their iconic marionberry and raspberry flavors. In 2016, the company relocated to Portland, Oregon, establishing its headquarters.From these humble beginnings, Wyld has become America's best-selling cannabis edibles brand, leading the edibles category in more than half of the 13 adult-use markets analyzed. The company has expanded strategically across 14 U.S. states plus Canada, with recent launches in Maryland, Massachusetts, and New York in 2024. Wyld has sold roughly $250 million of regulated marijuana products since January 2024 and maintains consistent dominance in Western markets like Arizona, California, Colorado, Nevada, Oregon, and Washington, as well as Michigan.Their growth story exemplifies the power of quality, consistency, and innovation in building consumer trust nationwide.
Wyld's mission centers on crafting premium cannabis edibles featuring real fruit and real flavors, rooted in the "ambitious, adventurous lifestyle" of the Pacific Northwest. The company is committed to delivering reliable, consistent cannabis experiences that customers can trust, backed by rigorous quality standards and ethical business practices.Wyld is the first cannabis brand house to achieve Climate Neutral Certification, demonstrating their dedication to environmental sustainability. Their social responsibility extends through partnerships with organizations like BIPOCANN and Equality Federation to support diversity and inclusion in the cannabis industry. Through Good Tide, they've partnered with Ocean Blue Project to remove over 450,000 pounds of plastic and debris from U.S. beaches and waterways through 2026.The company maintains independence while pursuing progressive growth strategies, ensuring they preserve high product standards and community partnerships with retailers and budtenders nationwide.
At Calm Effect, we're impressed by Wyld's exceptional consistency and innovation in the Ratios category. Their dominance as the top-selling edibles brand in over half of major cannabis markets speaks to their reliability. What sets Wyld apart for deal-seekers is their competitive pricing – averaging $14-$15 per item compared to competitors in the $20 range – without sacrificing quality.Wyld's 15 products ranking in the top 20 edibles nationally, with Elderberry and Boysenberry gummies holding the #1 and #2 spots, demonstrates their market leadership. We love their diverse ratio offerings, from beginner-friendly high-CBD formulations to complex 1:1:1 THC:CBD:CBN blends. Their commitment to real fruit ingredients and precise dosing creates predictable experiences that customers return to repeatedly.For dispensary shoppers seeking premium edibles at accessible prices, Wyld delivers consistent quality across their entire product range, making them an excellent value proposition for both newcomers and experienced consumers.