Vlasic Flower operates across multiple states, with strong market presence in Missouri, Nevada, and Michigan. The company runs a METRC cultivation facility in North Las Vegas, partnering with established operators like Perfect Harvest and Mama J's. Under the broader Vlasic Labs umbrella, they offer a comprehensive product portfolio including flower, extracts, tinctures, creams, gummies, and specialized cannabinoid products.Their operations span the entire cannabis supply chain - from seed to flower, extraction to conversion - touching every vertical to deliver high-quality cannabinoids efficiently. The brand is known for premium flower that commands top dollar, with Willy Vlasic famously selling $5,000 bulk pounds in Missouri when competitors maxed out at $4,500. Recent sales data shows strong performance with their flower category improving from 61st to 45th place in Nevada rankings between January and March 2025. All products are federally compliant and state-licensed, backed by rigorous quality standards.
The Vlasic family has been improving American lives for generations, starting with Joseph Vlasic who revolutionized milk distribution in the Midwest before World War II, then expanding into pickles to become the world's biggest pickle brand. Founded just before the pandemic by father-son duo Rick and Willy Vlasic, Vlasic Labs began as a CBD extraction operation but quickly evolved into a comprehensive cannabis company.The company has expanded from a simple extraction lab to a CBN conversion facility, and now operates as a fully-fledged cannabis brand with subsidiary companies including Vlasic Flower, Vlasic Extracts, and Schedule One. Brothers Joe and Jack Vlasic have also joined as partners, making it a true family operation. The brand made significant waves in the industry, with Willy Vlasic achieving over $10 million in combined sales during 2021-2022 while working in Michigan and Missouri markets. Their Nevada cultivation facility opened in 2023, marking a major expansion milestone.
Vlasic Labs is dedicated to providing high-quality, plant-based solutions for various wellness needs, with a core mission to make premium cannabinoids available and affordable to the masses without sacrificing quality. The company believes in giving back to the community through meaningful partnerships and social responsibility initiatives.They donate in-house exotic cannabinoids like CBN to research universities including Colorado State University-Pueblo to support scientific study of these compounds and their potential benefits. Through their partnership with the Last Prisoner Project, they launched the Schedule One brand to raise awareness about wrongly incarcerated victims of the War on Drugs, donating proceeds to support release and reentry programs. Their charity golf tournaments have raised over $115,000 for these causes, demonstrating their commitment to social justice and community impact.
What sets Vlasic Flower apart at Calm Effect is their unique combination of generational business expertise and cannabis innovation. Coming from the family that brought America's favorite pickle, they understand quality, consistency, and value at scale. Their flower consistently commands premium prices - a clear market indicator of exceptional quality that discerning consumers recognize.We love their steady market growth, evidenced by climbing rankings in competitive markets like Nevada while maintaining strong positions in Missouri's tincture category. Their commitment to social justice through the Last Prisoner Project shows they're not just about profit - they're genuinely working to repair cannabis prohibition's damage. For deal-seekers, Vlasic Flower offers that rare combination of premium quality at accessible prices, backed by a family legacy of delivering value to American consumers. Their scientific approach to cultivation and extraction ensures consistent, potent products that deliver every time.