Vireo Growth operates as a comprehensive cannabis company across seven states, managing cultivation, manufacturing, wholesale, and retail operations with over 500 employees and annual revenue of $100 million. The company operates through two primary retail brands: Green Goods dispensaries in Maryland and Minnesota, and Vireo-branded locations in New York, serving both medical and adult-use markets where permitted.Vireo's product portfolio centers around the "Vireo Spectrum" - distinct product lines represented by different colors. Their flagship Vireo Selects line features distillate cannabis oils with THC levels exceeding 80%, enhanced with strain-specific terpene profiles including popular varieties like Cherry Pie, Pineapple Express, and Wedding Cake. All products are cultivated in environmentally-friendly greenhouses and processed in state-of-the-art laboratories to pharmaceutical-grade standards.Recent acquisitions brought proprietary technology through the Arches platform, which powers sophisticated delivery operations and analytics, particularly strong in Utah where it covers 99% of the medical patient population. The company also maintains wholesale operations, distributing products through third-party dispensaries in multiple markets including Arizona and New York.

Vireo Health was founded in 2014 by Dr. Kyle Kingsley, a former emergency room physician from Minneapolis who witnessed firsthand the devastating effects of opioid addiction and sought safer alternatives for patients. Originally established as Minnesota Medical Solutions, the company won one of Minnesota's coveted medical cannabis licenses in December 2014, launching with backing from farmers and investors in Harmony, Minnesota.The company's early growth was strategic, expanding from its Minneapolis headquarters to become one of the largest cannabis operators by geographic footprint in the United States. In 2022, Vireo rebranded its parent company as Goodness Growth Holdings while maintaining the Vireo name for its flagship medical cannabis products. Most recently in December 2024, the company secured $75 million in financing and acquired four single-state operators including Deep Roots Harvest (Nevada), The Flowery (Florida), Proper Brands (Missouri), and WholesomeCo Cannabis (Utah), along with the innovative Arches analytics platform.This expansion transformed Vireo into a seven-state powerhouse with 48 retail locations and nine cultivation facilities, positioning the company as a major player in the evolving cannabis landscape.

Vireo Growth's mission is to provide safe access, quality products, and value to customers while supporting local communities through active participation and restorative justice programs. The company stands firmly for cannabis wellness, social justice, and equality for all, positioning itself as an advocate against the historical injustices of cannabis prohibition.Rooted in the belief that cannabis offers a safer, more natural alternative to traditional pharmaceuticals, Vireo is committed to bringing the best of medicine, science, and engineering to the cannabis industry. As the first cannabis company to sign the CEO Action for Diversity & Inclusion pledge, Vireo maintains a workforce where 62% identify as women, minorities, and/or veterans, with nearly half of senior management representing diverse backgrounds.The company's "1937" initiative specifically honors the fight against cannabis prohibition, referencing the year the Marihuana Tax Act stripped rights from countless Americans, while working to right those historical wrongs through advocacy and community support.

At Calm Effect, we're impressed by Vireo's unique positioning as a physician-founded company that truly bridges the gap between medical science and premium cannabis. Dr. Kyle Kingsley's background as an emergency room physician gives the brand credibility that's rare in the industry - he saw the opioid crisis firsthand and created Vireo as a genuine solution.What excites us most is their recent strategic expansion and the innovative Arches technology platform, which creates personalized digital experiences for customers. Their Vireo Selects line with 80%+ THC and strain-specific terpenes shows they're serious about both potency and quality. For deal-seekers, the company's rapid expansion to 48 dispensaries across seven states means more locations and competitive pricing as they scale operations.Their commitment to diversity and social justice isn't just marketing - they were the first cannabis company to sign the CEO Action for Diversity & Inclusion pledge, showing genuine values that align with the cannabis community's progressive ideals.