Vibes Papers specializes in ultra-premium rolling papers and pre-rolled cones that are cultivated and crafted in France, then cut and kitted in the Dominican Republic. The brand offers three distinct paper varieties: natural hemp, rice, and ultra-thin options, each designed to deliver specific smoking experiences with minimal paper taste and slow, even burns.The product lineup includes rolling papers in 1¼" and King Size formats, pre-rolled cones in multiple sizes (including the signature Cubano and Cali styles), and specialized tips and accessories. All papers feature chlorine-free technology and Arabic gum for secure sealing, ensuring a premium experience without chemical additives.The brand has expanded beyond papers to include branded accessories like grinders, rolling trays, and lifestyle merchandise that reflects the Cookies aesthetic. Vibes products are now available in dispensaries, smoke shops, and specialty retailers across North America, Europe, and select international markets. The brand has also secured unique distribution deals, including availability in 7-Eleven stores across various states, making premium rolling papers more accessible to mainstream consumers.
Vibes Papers launched in 2019 as a joint venture between cannabis accessories giant Greenlane Holdings and Bay Area rap mogul Gilbert "Berner" Milam Jr. The brand emerged from Berner's already impressive cannabis empire, which began with founding Cookies in 2012 alongside legendary cultivator Jai. By 2020, Vibes had already gained international recognition and expanded into Europe and Canada, launching at over 200 European retailers and more than 100 Canadian specialty stores.Berner's journey from underground cannabis dealer to legitimate business mogul provided the authentic street credibility that makes Vibes resonate with cannabis culture. His music career, including signing with Wiz Khalifa's Taylor Gang Entertainment in 2018 and achieving Billboard 200 success, gave him the platform to build a lifestyle brand that connects with consumers on a cultural level.The partnership with Greenlane, known for brands like Higher Standards and partnerships with PAX Labs and Storz & Bickel, provided the infrastructure and distribution network to scale Vibes globally. What started as Berner's personal passion for the perfect roll has evolved into one of the most recognized rolling paper brands in the cannabis industry.
Vibes Papers was established with a mission to create the ultimate smoking experience for connoisseurs, bringing true innovation to the rolling paper industry. The brand is committed to preserving the purity and potency of cannabis while elevating the ritual of rolling and smoking.The company focuses on providing meaningful choices to cannabis consumers who demand quality over quantity. Vibes aligns with environmentally conscious consumer habits by offering eco-friendly products that maintain premium quality standards.As Berner stated during their international expansion, "We helped shift culture and make the rolling paper popular... The world needs more good VIBES right now." The brand represents authenticity in cannabis culture, bridging the gap between underground credibility and mainstream accessibility. Vibes is dedicated to supporting cannabis communities and lifestyle culture through quality products that enhance rather than interfere with the plant's natural characteristics.
At Calm Effect, we appreciate Vibes Papers for bringing legitimate innovation to a category that hadn't seen major improvements in decades. The French cultivation and Dominican Republic finishing process creates papers that burn slower and more evenly than typical options, letting you taste your cannabis instead of paper.Berner's authentic journey from the underground scene to legal cannabis gives the brand credibility that resonates with both legacy consumers and newcomers. Unlike celebrity brands that feel like cash grabs, Vibes reflects genuine expertise and passion for rolling culture.The three distinct paper types (hemp, rice, ultra-thin) cater to different preferences and skill levels, from beginners to expert rollers. Their mainstream availability through 7-Eleven partnerships makes premium papers accessible without the premium markup typical at head shops. For deal-seekers, Vibes offers consistent quality at reasonable prices, backed by a brand that understands cannabis culture from the ground up.