Vertly operates from their San Rafael, California facility where they handcraft luxury hemp-infused skincare products in small batches, made fresh weekly. The brand specializes in CBD and hemp-based topicals that merge therapeutic benefits with clean beauty standards.Their current product lineup includes CBD-infused lip butters with 50mg CBD, Relief Lotion featuring arnica flower and magnesium, bath salts combining Epsom and Dead Sea salts with full-spectrum CBD, and cooling recovery body sprays. Each formulation undergoes a three-week slow-extraction process to maximize the therapeutic potency of wildcrafted ingredients.Vertly products are vegan, cruelty-free, and formulated without parabens, sulfates, petroleum, phthalates, or artificial ingredients. The brand is available nationally through select clean beauty retailers including Credo Beauty, Bloomingdale's, and Macy's, as well as specialty wellness boutiques. Every ingredient is carefully selected for specific therapeutic purposes, whether addressing inflammation, muscle soreness, dry skin, or stress relief. The brand maintains rigorous testing standards, evaluating each product for over a year before market release.
Vertly emerged in 2016 when Claudia Mata Gladish, a former accessories and jewelry director at W magazine and Town & Country, partnered with her husband Zander Gladish to create a luxury CBD topicals brand that bridged the gap between clean beauty and cannabis wellness. Coming from the fashion world in New York, Claudia initially had no connection to cannabis, but after moving to San Francisco and exploring the emerging CBD market, she recognized a void in the industry.Dissatisfied with the male-oriented, petroleum-laden cannabis products she found in dispensaries, Claudia attended California's Oaksterdam University and pursued herbalist training to deepen her understanding of cannabinoids. The result was Vertly, a brand name playing on the French word for green, reflecting Claudia's Francophile sensibilities.Starting with CBD lip balms, Vertly quickly gained attention from Vogue and entered prestigious retailers including Credo Beauty and Bloomingdale's. The brand has maintained its commitment to small-batch, artisan production, handcrafting products weekly in their Northern California facility rather than rapidly expanding their product line or retail footprint.
Vertly's mission centers on the belief that "skincare should be self-care." The brand was founded to merge the natural healing properties of CBD with plant-based, clean beauty products, creating luxurious wellness essentials that nourish both mind and body.Vertly is committed to using organically grown, hemp-derived, full-spectrum phytocannabinoids combined with nourishing plant butters and slow-infused herbal oils. Each ingredient is selected for its specific therapeutic benefits, with nothing artificial or unnecessary included in their formulations.The brand prioritizes quality over quantity, choosing to perfect a limited number of products through artisan manufacturing processes rather than rapidly expanding into every category. Vertly emphasizes responsible, sustainable sourcing, partnering with trusted farms and suppliers to ensure ingredients are both effective and ethically harvested. Through transparent practices and small-batch production, Vertly aims to make therapeutic CBD accessible while maintaining the highest standards of clean beauty.
At Calm Effect, we're impressed by Vertly's uncompromising approach to quality. Unlike brands rushing to capitalize on CBD trends, Vertly takes time to perfect their formulations, maintaining an artisan production process that involves three-week slow infusions of wildcrafted ingredients. This dedication to craftsmanship results in exceptionally potent, fresh products.What sets Vertly apart is their unique origin story—fashion industry expertise meeting cannabis wellness, creating products that are as aesthetically pleasing as they are effective. The minimalist packaging and attention to detail reflect genuine care rather than marketing hype.Their transparency stands out too, with full ingredient disclosure and rigorous year-long testing before any product launch. For cannabis consumers seeking premium wellness products that deliver real therapeutic benefits without compromising on clean beauty standards, Vertly represents the gold standard. These aren't just CBD products—they're thoughtfully crafted tools for self-care that actually work.