Urban Wellness operates as a fully vertically integrated cannabis company throughout New Mexico, with multiple dispensary locations including Albuquerque (San Mateo, 98th Street, Paradise, Montaño, 4th Street Express), Rio Rancho, and Las Cruces. Beyond their retail locations, Urban Wellness products are carried by other vendors throughout the state.Their product portfolio spans premium indoor flower, concentrates, edibles, pre-rolls, and vapes. Signature offerings include their exclusive Khalifa Kush line founded, perfected, and enjoyed by Wiz Khalifa over the last decade, and their FROZIN live hash rosin brand crafted for flavor chasers and heavy hitters who want terp-rich potency straight from fresh-frozen flower.Their hand-crafted approach paired with highly monitored environments allows Urban Wellness to produce some of the most consistent and high-quality product in New Mexico. They offer terpene-full strains up to 31% THC, all grown pesticide-free in controlled indoor environments. Quality control extends through every step of their process, from cultivation to final product.
Urban Wellness was founded in 2015 by Albuquerque residents David Muscarella and Adam Valdez, starting with a clear mission to provide medical-grade cannabis as an alternative to opioid overuse. What began as a locally-owned operation has grown into New Mexico's cannabis market trailblazer, setting industry standards for high-quality retail locations since their licensing in 2015.The company has maintained its commitment to being 100% locally owned and operated, expanding from a single location to multiple dispensaries across the Albuquerque metro area and beyond. Key milestones include securing an exclusive partnership with Wiz Khalifa's Khalifa Kush brand, making them the only dispensary in New Mexico to carry these world-class genetics.Urban Wellness operates a 10,000-square-foot indoor cultivation facility where they've pioneered consistent, pesticide-free growing practices. Their evolution from medical-focused beginnings to serving both adult-use and medical patients demonstrates their adaptability while maintaining their core values of quality and community connection.
Urban Wellness's core mission centers on delivering premium, medical-grade cannabis products while fostering health, wellness, and community education. Their journey began with a desire to harness cannabis's medical benefits, specifically to address opioid overuse, and this patient-first approach continues to guide their operations.They prioritize educating their team about various products, including strain types, effects, and genetic lineage, ensuring customers receive knowledgeable guidance for their wellness needs. "We really focus on our plants and our patients—and we think our products show that as well," explains co-founder Dave Muscarella.Their commitment extends beyond retail to supporting New Mexico's cannabis community through local ownership, job creation, and setting industry standards for quality and service. By remaining locally owned and operated, Urban Wellness ensures their success directly benefits the communities they serve.
At Calm Effect, we're drawn to Urban Wellness because they represent everything we value in cannabis retail. Their decade-long commitment to New Mexico shows genuine community investment rather than corporate expansion. As industry trailblazers since 2015, they've consistently set standards that elevate the entire market.What sets them apart is their exclusive access to Khalifa Kush genetics—you literally can't find these premium strains anywhere else in New Mexico. Their FROZIN live hash rosin represents craft cannabis at its finest, using solventless extraction for pure, potent concentrates.For deal-seekers, Urban Wellness consistently offers competitive pricing on premium products, with frequent promotions and a rewarding loyalty program. Customer reviews consistently praise their knowledgeable staff who "don't make you feel rushed" and their ability to match products to individual needs. Their multiple locations mean convenience without sacrificing quality.