URB operates as a premium hemp-derived cannabinoid manufacturer based in Kenosha, Wisconsin, with an expanding presence in traditional cannabis markets. The brand offers an extensive product portfolio including Delta-8, Delta-9, and multi-cannabinoid formulations across multiple categories: disposable vapes, cartridges, edibles, flower, and pre-rolls.Their signature Skybites edibles feature proprietary True-Infused Terpenes technology, delivering precise cannabinoid blends with consistent effects ranging from low-dose "Boarding" gummies to high-potency "First Class" formulations. URB's vape products utilize custom devices with optimized airflow and temperature control for superior flavor and performance.The company maintains rigorous quality standards with comprehensive lab testing and certificates of analysis for all products. URB also manufactures products under additional brands including Mielos (hemp-free wellness gummies) and Rebel (energy gummies), plus serves as the exclusive worldwide manufacturer for Diamond Supply Co. cannabis products.Through their New Mexico partnership, URB has successfully expanded into traditional cannabis markets, serving dispensaries statewide with 2.7g all-in-one devices, 2.0g cartridges, and 1.5g disposables. The brand supports American hemp farmers and emphasizes innovation in emerging cannabinoid research.
URB's journey began in 2015 when graphic designer Nick Warrender was battling an autoimmune disease that severely impacted his quality of life. When CBD was still largely inaccessible, Nick discovered its remarkable benefits firsthand and knew he had to share this discovery with others. Armed with just $900 and unwavering determination, he launched his mission from Kenosha, Wisconsin, introducing CBD to his local community.What started as Lifted Liquids evolved into Lifted Made following the 2018 Farm Bill, eventually becoming the URB brand we know today. The company made history as one of the first to market Delta-8 products and pioneered live resin vapes from flash-frozen concentrates. URB's innovative approach earned them prestigious recognition, including a Best in Show award at the CBD Events Show in La Jolla, California in 2021, and High Times awards.Today, URB operates under publicly traded parent company LFTD Partners Inc. (OTCQB: LIFD), with nearly 200 team members carrying forward Nick's vision. Most recently, their collaboration with URB NM was named the "Fastest Growing" marijuana brand in New Mexico for 2024, proving their expertise translates across both hemp-derived and traditional cannabis markets.
URB's mission centers on providing passengers with a "first-class cannabis experience" that elevates quality of life through innovative cannabinoid products. The company is committed to never operating on autopilot, continuously pushing boundaries in an industry marked by ever-changing regulations and inconsistent quality standards.Their core values emphasize resilience, innovation, and accessibility—ensuring that both cannabis connoisseurs and everyday consumers can access premium products that deliver consistent, reliable effects. URB prioritizes supporting American hemp farmers while maintaining the highest quality standards through rigorous testing and innovative formulation techniques.The brand is dedicated to making cannabinoid wellness accessible to all, honoring founder Nick Warrender's original vision of sharing life-changing plant medicine with communities nationwide. URB strives to chart a better course for the industry by setting higher standards and delivering experiences that help people live better lives through the power of cannabis.
At Calm Effect, we're impressed by URB's authentic origin story and unwavering commitment to innovation. This isn't just another cannabis company—it's a brand born from genuine need and personal transformation. Nick Warrender's journey from autoimmune disease struggle to industry pioneer resonates with anyone who's experienced cannabis's life-changing potential.What sets URB apart is their relentless focus on being "first to market" with breakthrough products, from pioneering Delta-8 formulations to developing True-Infused Terpenes technology. Their recent recognition as New Mexico's fastest-growing cannabis brand proves their hemp expertise translates seamlessly to traditional markets.We love their accessible pricing without compromising quality—perfect for deal-seekers who refuse to settle for subpar products. URB's comprehensive lab testing, innovative product development, and exceptional customer service create genuine value. Plus, their aviation-themed branding brings fun personality to premium cannabis products. For consumers wanting cutting-edge cannabinoids with proven reliability, URB delivers every time.