Tyson 2.0 currently operates across 24 states nationwide, with products available at hundreds of retail locations through strategic partnerships with major multi-state operators. The brand has also expanded internationally to 16 countries including Germany, the UK, Jamaica, and Puerto Rico, making it one of the largest cannabis brands globally.Their product portfolio spans all major categories: premium flower strains, concentrates, vapes, pre-rolls, and edibles. The flagship product, Mike Bites, features ear-shaped gummies available in flavors like Black Raspberry, Watermelon, and Green Apple, with 10mg THC per piece. In Colorado, they offer Mike's Knockout Gummies shaped like boxing gloves due to state regulations preventing ear-shaped edibles.Quality standards emphasize purity, precision, and wide accessibility, balancing premium craftsmanship with affordable pricing. The brand focuses heavily on flower products, which align with Tyson's personal preference, while also offering innovative concentrates and edibles that showcase cannabis versatility.
Mike Tyson first entered the cannabis industry in 2016 with his partner Rob Hickman, founding Tyson Holistic Holding, which included the original Tyson Ranch brand. The initial venture operated from a 418-acre facility in Desert Hot Springs, California, featuring cannabis cultivation, wellness products, and even hosting the Kind Music Festival in 2019. However, the original Tyson Ranch closed in 2021 due to management challenges and operational difficulties.Undeterred, Iron Mike launched Tyson 2.0 in October 2021, applying lessons learned from his first venture. This rebranded operation, headquartered in Los Angeles, represents the evolution of Tyson's cannabis vision. The new brand struck major partnerships with industry leaders like Verano Holdings in 2023, dramatically expanding distribution across multiple states. Today, Tyson 2.0 operates in 24 states and generates millions in monthly revenue, with ambitious plans for $100 million+ in annual sales. What started as a passion project for pain management has become one of the fastest-growing cannabis brands in America.
Tyson 2.0's core mission centers on producing innovative, high-quality cannabis products known for purity, precision, and wide accessibility. As Mike Tyson states: "Cannabis has always played an important role in my life. Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief."The brand is committed to making cannabis universally understood and accessible through select partnerships with esteemed growers, proudly supporting the industry's very best. They strive to create an extraordinary balance of premium and affordable full-spectrum cannabis products available at retailers nationwide. In every endeavor, the brand undertakes Mike Tyson's legendary mindset of being the greatest of all time, whether it's cannabis or beyond, committed to delivering excellence while cultivating unrivaled experiences.
At Calm Effect, we're genuinely impressed by how Tyson 2.0 learned from setbacks and came back stronger. The brand's transparency about their challenges and rapid growth to millions in monthly revenue shows authentic resilience that resonates with deal-seekers.The Mike Bites gummies are pure genius – turning an infamous sports moment into a bestselling product that's both memorable and high-quality. We love that Mike Tyson isn't just a figurehead; he's actively involved in product development and promotion, bringing genuine passion to the brand.Their "premium meets affordable" approach makes quality cannabis accessible to more consumers, while their 24-state footprint means deal-hunters can actually find these products. The international expansion to 16 countries proves this isn't just celebrity hype – it's a legitimate global c