Turf offers expertly cultivated indoor cannabis in pre-packed 1/8ths and multi-pack prerolls, featuring rotating designs and strain selections. The brand's flower products are grown in Primitiv's state-of-the-art indoor cultivation center in Webberville, Michigan, featuring popular strains including Key Lime Thai, Blueberry Muffin, Gary Payton, Sour Punch, Point Break, and Bremix.Currently available throughout Michigan and Massachusetts, Turf products can be found at Primitiv's dispensaries in Niles, Michigan, and Boston, Massachusetts, as well as other top Michigan dispensaries. The brand features six indoor-grown strains with pre-pack eights coming in two distinct collectible designs.Turf's multi-pack prerolls represent Primitiv's first foray into this product category, expanding their offerings beyond traditional flower formats. Each product maintains the same dedication and quality standards that have made Primitiv one of the top brands in the Michigan cannabis space, ensuring consistent premium experiences for consumers seeking both quality cannabis and unique packaging.
Turf emerged in 2025 as the innovative sibling brand of Primitiv, the cannabis company founded by NFL Hall of Famer Calvin Johnson Jr. and former Detroit Lions teammate Rob Sims. Born from the founders' love of gaming nostalgia, Turf launched with eye-catching packaging inspired by the iconic Nintendo game Tecmo Bowl, celebrating the game's 35th anniversary.Johnson and Sims, who both retired from nine-year NFL careers, discovered cannabis's healing potential during their recovery from the physical demands of professional football. Their journey from teammates to business partners began in 2019 with Primitiv's cultivation facility in Webberville, Michigan, followed by their flagship dispensary in Niles in 2022.The Turf brand represents their creative approach to cannabis, combining premium indoor cultivation with vibrant 8-bit graphics that appeal to both cannabis connoisseurs and gaming enthusiasts. This unique positioning reflects the founders' authentic personalities as former NFL players who grew up gaming, creating a brand that stands out in Michigan's competitive cannabis market.
Turf's mission centers on bringing joy and nostalgia to the cannabis experience while maintaining unwavering quality standards. Founded by athletes who understand the healing potential of cannabis, the brand is dedicated to advancing cannabis education and breaking down stigmas through evidence-based approaches.Turf aims to redefine wellness through research-driven practices, developing products rooted in science and optimized for therapeutic benefits. The brand believes in making premium cannabis accessible and approachable, using creative packaging and authentic storytelling to connect with consumers.Their commitment extends beyond profit to creating products that reflect their values as former athletes who experienced cannabis's medicinal benefits firsthand. Turf seeks to educate consumers about cannabis as a natural healing alternative while delivering exceptional products that celebrate both quality cultivation and cultural nostalgia.
At Calm Effect, we're drawn to Turf's authentic story and genuine innovation in cannabis branding. The Tecmo Bowl-inspired packaging brilliantly captures gaming nostalgia while housing truly premium indoor-grown cannabis – it's rare to see a brand nail both style and substance so perfectly.What really sets Turf apart is the credibility behind it: Calvin Johnson Jr. and Rob Sims aren't celebrity endorsers, they're hands-on founders who built their cultivation facility from the ground up. Their nine-year NFL careers and personal experience with cannabis for recovery give them genuine expertise in what quality products should deliver.For deal-seekers, Turf offers collectible packaging that adds value beyond the flower itself. The multi-pack prerolls and rotating strain selection provide variety and convenience, while the Michigan indoor cultivation ensures consistent potency and quality. It's premium cannabis with personality – exactly what today's consumers want.