True North Collective operates comprehensive cannabis cultivation and processing facilities throughout Michigan, holding both Class C cultivation and processing licenses that enable them to produce high-quality flower, concentrates, and infused products. Their operations span multiple categories including premium flower strains like Donkey Butter, GMO, AU Blue Slush, and AU Empire MAC, alongside their popular concentrate and edible lines.The brand's portfolio includes several distinct sub-brands: Five Star Extracts, which produces pure concentrated cannabis products from their state-of-the-art facility, True North Confections for cannabis edibles, and their signature vape cartridge line featuring full-spectrum extracts. Their "One Hitter" gummy series has become a standout success, with flavors like Cherry Limeade, Blueberry Lemon Haze, and Orange Dreamsicle leading sales with over 21,000 units sold monthly.True North Collective serves both medical and recreational dispensaries across Michigan, maintaining rigorous quality standards and compliance protocols. Their Five Star Extract Gummies represent their commitment to innovation, featuring full-spectrum formulations made with strain-specific badder and multiple cannabinoids for enhanced therapeutic effects. All products undergo extensive testing to ensure safety, potency, and consistency for Michigan's discerning cannabis consumers.
True North Collective launched in 2019, founded by a passionate group of caregivers who were deeply involved in Michigan's cannabis legalization movement. What started as a mission to produce high-quality medical cannabis products has evolved into one of Michigan's most respected craft cannabis brands, backed by an impressive 75 years of combined cannabis cultivation experience across their team.The brand achieved a major milestone in September 2023, winning "Best Brand" at the inaugural Green Market Report Michigan Cannabis Awards. As proud members of both the National Cannabis Industry Association (NCIA) and Michigan Cannabis Industry Association (MiCIA), True North Collective operates with Class C cultivation and processing licenses, maintaining their commitment to Michigan's regulated cannabis market.Their growth trajectory has been remarkable, with the brand climbing from 13th to 8th place in Michigan's competitive edibles market between December 2024 and March 2025, achieving over $1 million in monthly sales. True North Collective remains proudly independent as a non-MSO company, staying true to their "From Michigan For Michigan" philosophy while building a sustainable brand in one of the nation's most competitive cannabis markets.
True North Collective's core mission centers on serving Michigan's patients and consumers with the thoughtfulness and quality they deserve, recognizing the opportunity created by decades of grassroots cannabis activism. The brand believes in fostering a culture of inclusivity, education, and respect within both their team and local communities, working to build a better Michigan through superior cannabis products.Their commitment extends to providing safe, compliant, and consistent products to Michigan's wholesale retail market while maintaining their craft cannabis approach and passionate dedication to quality. As active participants in industry organizations like NCIA and MiCIA, they demonstrate their commitment to Michigan's regulated cannabis market and responsible business practices. True North Collective's "From Michigan For Michigan" philosophy reflects their dedication to supporting local communities while cultivating not just quality cannabis products, but positive experiences and connections throughout the state.
At Calm Effect, we're impressed by True North Collective's authentic approach to craft cannabis. Their "Best Brand" award at the Green Market Report Michigan Cannabis Awards isn't just recognition—it validates what we see in their consistent quality and innovation. What sets them apart is their team's remarkable 75 years of combined cultivation experience, which translates into products that consistently exceed expectations.Their market performance speaks volumes about consumer satisfaction, with their edibles ranking jumping from 13th to 8th place in Michigan's competitive market and achieving over $1M in monthly sales. The "One Hitter" gummy line, particularly their Cherry Limeade flavor with over 21,000 units sold monthly, demonstrates their ability to create products that resonate with consumers.We appreciate that True North Collective remains proudly independent and Michigan-focused, choosing craft quality over corporate expansion. For deal-seekers, this translates to premium products at accessible prices, backed by a brand that genuinely cares about the Michigan cannabis community they serve.