Toast operates as a multi-state cannabis brand with a focus on premium pre-rolls and flower products. Currently available in Colorado, Michigan, New York, and Arizona, with expansion into Massachusetts, Ohio, and Pennsylvania through partnerships with TILT Holdings.Their flagship product line centers around the innovative "Slice" pre-rolls, which come in multiple tiers: Toast Original (akin to a cocktail), Toast Gold (like champagne), and Toast Reserve (comparable to scotch neat). Toast Classic pre-rolls are precisely crafted 1g pre-rolls featuring coveted and potent strains, available in Sativa, Indica and Hybrid varieties.Toast sets themselves apart with a commitment to thoughtfully selected genetics, high-quality flower, impeccable craftsmanship, and beautifully detailed packaging. The brand also offers Toast Emerald, a full-spectrum hemp pre-roll line available nationwide, and recently launched Toast Infused Diamond products. All products undergo rigorous third-party testing to ensure premium quality and consistency.
Toast was born in 2017 in the heart of Aspen, Colorado, founded by an impressive team including ex-Bridgewater Associates alumnus Punit Seth and Former Global CMO of Anheuser Busch InBev Chris Burggraeve. What started as a casual conversation between friends transformed into one of the most ambitious cannabis ventures in the industry.The company has raised over $10M from Venture Capital, Family Offices and Angels and has been steadily executing on their vision to become one of the first national cannabis brands in the $100B+ cannabis industry. Since launching their signature Slice pre-rolls, Toast has achieved significant milestones including launching in Michigan and New York in 2023, with announced expansions into New Mexico and Arizona.The brand has garnered impressive media attention, with Forbes calling Toast the "Moët Hennessy of Cannabis". Their strategic partnerships with industry leaders like Columbia Care, TILT, and Erewhon have positioned them for national expansion across 10-15 markets by 2025.
Toast's core mission is captured in their motto: "To Toast is to Celebrate Life in Full Spectrum". The brand is committed to creating cannabis products that enhance life's special moments, from birthdays and anniversaries to quieter everyday celebrations.Toast is focused on creating an inclusive and equitable environment within the cannabis industry and selects business partners who share its ethos. This commitment extends to their advocacy work, including partnering with Sweet O'z in the Last Prisoner Project's #FreeRobertDeals campaign, which aims to reform the criminal justice system through progressive drug policy.The company is dedicated to expanding access to quality, life-enhancing products to medical patients and creating celebratory moments for adult-use consumers. Their microdosed approach ensures users can enjoy cannabis socially while remaining in control, making the plant more accessible to both newcomers and connoisseurs.
At Calm Effect, we're impressed by Toast's sophisticated approach to cannabis branding and their commitment to quality. What sets them apart is their asset-light, scalable business model with 60-80% gross margins, which translates to competitive pricing for consumers while maintaining premium quality.Their innovative Slice products are designed like measured drinks - one puff is like a sip of your favorite cocktail, making dosing intuitive and social. The attention to detail is remarkable, from including Boveda humidity control packets to preserve freshness to their elegant Art Deco packaging design.We particularly appreciate their founder Punit Seth's background at prestigious firms like Bridgewater Associates and Accenture, bringing corporate-level strategy to cannabis. For deal-seekers, Toast offers premium quality typically reserved for luxury brands at accessible price points, making it perfect for both special occasions and everyday celebrations. Their rapid expansion means more availability and competitive pricing for our users.