Terpli is an AI-driven product recommendation engine that seamlessly integrates with dispensary e-commerce and loyalty platforms to guide customers through personalized cannabis shopping experiences. The platform analyzes millions of data points across terpenes, cannabinoids, and verified customer reviews to deliver effect-based recommendations backed by lab results.Operating across 13 states in over 100 dispensary locations, Terpli partners with major cannabis technology platforms including Dutchie, I♥Jane, and Tymber. The system works by having customers complete a simple quiz about their desired effects, preferred consumption methods, and budget. The AI then provides three curated product recommendations, making the decision-making process as intuitive as a Buzzfeed quiz.Key features include loyalty point rewards for reviews and recommendations, real-time inventory integration, and comprehensive analytics for retailers. Terpli users spend 25% more, return 30% quicker, and show a 2.5x increase in customer lifetime value, with a 40% boost in conversion rates. The platform serves both medical patients seeking targeted relief and recreational consumers exploring new experiences.
Terpli's journey began in 2022 when USC graduate Peter Kasper experienced an adverse reaction to a high-THC cannabis product. This personal setback sparked innovation. As a founder of USC's Marshall Cannabis Institute, Peter had been manually tracking how different terpene and cannabinoid profiles affected him by obtaining COAs from retailers. He realized consumers needed better guidance beyond confusing strain names and THC percentages.Partnering with CPA Eric Mercado, Terpli launched its beta version in April 2022 in a single-location dispensary in Oklahoma. The response was immediate and powerful. Within months, the platform expanded nationwide, driven by retailers who saw dramatic improvements in customer satisfaction and sales.In June 2025, Terpli was acquired by Alpine IQ (AIQ), marking a major milestone that enhanced their technology capabilities and market reach. Today, Terpli operates in over 100 locations across 13 states, transforming how consumers discover cannabis products. The company's growth from a college dorm room idea to a leading cannabis technology solution demonstrates the power of combining personal experience with data-driven innovation.
Terpli's mission is to put the power of decision-making back into the hands of cannabis consumers by partnering with retailers to educate, entertain and engage them in better buying habits. The company believes in moving beyond the outdated indica-sativa-hybrid paradigm to create transparent, personalized shopping experiences rooted in cannabis science.Through algorithms that analyze lab chemistry data, user reviews, and consumer preferences, Terpli enables customers to target specific outcomes and personalize their cannabis consumption. The platform is built on the ethos of improving the consumer experience in cannabis for both operators and consumers, ensuring every recommendation is backed by real data rather than marketing claims. Terpli exists to connect the right people to the right products, fostering informed cannabis consumption and building lasting customer relationships.
At Calm Effect, we're fascinated by Terpli's data-driven approach to cannabis shopping. What sets them apart is their ability to collect data from private customer reviews and provide recommendations based on real personal experiences rather than just lab numbers or strain names. This creates authenticity in an industry often filled with marketing hype.The platform delivered an impressive 19.5x return on investment for retail partners during pilot testing, generating over $90,000 in Terpli-influenced sales and facilitating 270 new loyalty member sign-ups. For deal-seekers, this translates to better product matches and fewer disappointing purchases.We appreciate how Terpli democratizes cannabis knowledge, making complex terpene science accessible through simple quizzes. The platform's integration with loyalty programs means users earn rewards while getting better recommendations. As one budtender noted, when their suggestion matched Terpli's AI recommendation, customers confidently completed their purchases, proving the technology enhances rather than replaces human expertise.