STIIIZY operates as a vertically integrated cannabis company with more than 1,700 employees serving over 20,000 customers daily. The company maintains an extensive retail presence with 41 dispensaries across California and 3 locations in Michigan, while also distributing through over 1,400 authorized retail outlets nationwide. Currently, STIIIZY products are available in California, Washington, Nevada, Michigan, Arizona, Illinois, and New York.Their product portfolio spans the full cannabis spectrum: flower, concentrates, vapes, edibles, and their signature pod system. The brand holds dominant positions in both vapes and flower, which together comprise over 80% of total industry sales. In California alone, nearly 45% of vape consumers have purchased STIIIZY products, with the brand accounting for approximately 22% of all state vape sales.The Liquid Diamonds line represents their premium concentrate offering, featuring live resin liquid diamonds crafted by melting THCA diamonds into liquid form for maximum potency, then mixing with live resin to deliver authentic cannabis flavor. All products undergo rigorous testing by independent, state-licensed labs that exceed industry requirements, ensuring freedom from fertilizers, pesticides, metals, and other contaminants. Their seed-to-sale approach guarantees consistency and quality across their entire lineup.
STIIIZY burst onto the California cannabis scene in 2017, founded by James Kim and Tony Huang on the eve of the state's regulated adult-use market launch. Kim, an army veteran who served a 13-month combat tour in Iraq, created the brand as a way to cope with PTSD developed during his military service. The name itself tells their story: "steez" (slang for effortless style) with three I's representing Influence, Inspire, and Innovate.What started as a California favorite quickly became a national phenomenon. STIIIZY rose to become one of the top-selling cannabis brands in the U.S., with nearly $1 billion in sales. The company achieved a major milestone in early 2025 with its bi-coastal expansion into New York, establishing itself in one of the nation's most populated states. By 2023, the brand dominated California's vape market with over $358 million in sales and controlled 8.7% market share of all cannabis products sold in the world's largest regulated marijuana market.From garage cultivation to industry leadership, STIIIZY transformed the cannabis landscape through relentless innovation and authentic urban culture connection. Today, they're recognized as the #1 cannabis brand in the U.S., setting the pace for cannabis innovation and quality.
STIIIZY's mission centers on providing consumers with consistent, high-quality, and trusted products inspired by authentic cannabis culture. The company operates with core values centered on influence, inspiration, and innovation, driven by the opportunity to shape an entire industry from the ground up.Community impact forms a cornerstone of their commitment. Through programs like STIIIZY Joint Products and STIIIZY Blessed, the brand actively supports organizations and communities, particularly those harmed by the "war on drugs." Their community investment includes capital improvements to parks and schools, plus assistance and resources for veterans. STIIIZY Blessed, their charity product line, dedicates funds to causes including U.S. Military Veteran Affairs, social equity, homelessness, and other pressing community needs.The brand maintains unwavering dedication to safety and quality as their top priority, believing that consumers deserve to know exactly where their cannabis comes from and how it's produced. This commitment to social responsibility and community healing drives their mission to serve both customers and the broader communities they operate within.
At Calm Effect, we're impressed by STIIIZY's combination of innovation and authenticity. Their Liquid Diamonds technology represents a breakthrough in concentrate engineering – melting THCA diamonds into liquid form delivers unmatched potency while preserving true cannabis flavor through live resin integration. This isn't just marketing; it's genuine advancement in extraction science.What sets them apart is proven market dominance backed by real numbers. As the #1 cannabis brand in the U.S. with nearly $1 billion in sales, they've earned consumer trust through consistent quality. The fact that one in three vapes sold in California bears the STIIIZY name speaks volumes about customer loyalty.We also appreciate their award recognition – from Nevada's NUWU Cannabis Cup "Best Extract" and "Consumer Choice" awards to Arizona's "Best Prerolls" and "Best Cannabis Vape Cartridges" honors. For deal-seekers, STIIIZY's vertical integration means competitive pricing on premium products. Their proprietary pod system offers exceptional value, while their extensive retail network ensures product accessibility. Most importantly, their "no additives, fillers, or cutting agents" commitment means you're getting pure, potent concentrates that deliver authentic strain profiles every time.