&Shine operates under Green Thumb Industries, manufacturing and distributing cannabis products across 15 U.S. markets through both third-party retail customers and direct-to-consumer channels. The brand specializes in terpene-rich strains with THC content that accommodates both recreational and medical users, establishing its reputation in accessibility and versatility.The product lineup includes flower, vape cartridges, disposables, pre-rolls, concentrates, and edibles, all designed to match different moods and situations. Their cartridges are particularly notable for being rich with terpenes, which enhance the entourage effect and create more nuanced experiences beyond just THC potency.Recent performance data shows &Shine's strong market presence, with top-performing products like Northern Lights CDT Distillate Cartridges and Pineapple Express Distillate Cartridges leading sales across key markets including Illinois, Maryland, and New Jersey. The brand operates within Green Thumb's family of independent brands that also includes RYTHM, Dogwalkers, incredibles, and Beboe, each serving distinct consumer segments while maintaining shared quality standards and manufacturing processes across 18 manufacturing facilities nationwide.

&Shine emerged as part of Green Thumb Industries' vision when founder Ben Kovler established the company in 2014 with a mission to end "Prohibition 2.0" and make cannabis accessible and safe. Starting with just one dispensary in Mundelein, Illinois, Green Thumb has grown into a national powerhouse serving millions of customers across 14 markets.The company went public on the Canadian Securities Exchange in June 2018, opening at CA$8.95 and showcasing the growing legitimacy of American cannabis companies. Today, Green Thumb operates 18 manufacturing facilities and over 90 retail locations, employing approximately 4,000 people.&Shine represents Green Thumb's commitment to creating cannabis products that enhance everyday experiences. The brand was developed to serve adult recreational cannabis consumers with versatile, readily accessible products that cater to everyone from occasional users to dedicated connoisseurs. As part of Green Thumb's award-winning portfolio—recognized by Crain's Chicago Business Fast 50 and MG Retailer Best Workplace—&Shine continues to evolve as the cannabis industry matures and becomes more mainstream.

&Shine embodies Green Thumb Industries' core mission to promote well-being through the power of cannabis while treating people well and giving back to communities. The brand is dedicated to providing good cannabis that sparks good times for anybody, in pretty much any situation, whether the mood you're looking for is "let's goooo," "all gooood," or "down for whatever."&Shine champions safe, quality cannabis products while working toward creating a more inclusive cannabis culture that normalizes well-being through the plant. The brand strives to help right the wrongs of the failed War on Drugs while shaping a more inclusive, equitable industry. Through Green Thumb's Growing for Good social impact program, &Shine supports four key pillars: Restorative Justice, Inclusion & Belonging, Environmental Stewardship, and Community Engagement, ensuring their success translates into meaningful positive change for the communities they serve.

At Calm Effect, we're impressed by &Shine's genuine commitment to serving every type of cannabis consumer with products that truly enhance experiences rather than just delivering THC. Their focus on terpene-rich formulations shows they understand that great cannabis is about the entourage effect, not just potency numbers.What sets &Shine apart is their refreshing honesty about cannabis use—they openly acknowledge that people consume cannabis for self-care, therapy, adventure, and inspiration, creating products that genuinely match these diverse needs. Their consistent market performance across multiple states proves they deliver on their promises, while their growing reputation in competitive markets like New Jersey demonstrates real consumer loyalty.For deal-seekers, &Shine offers reliable quality at accessible price points, backed by Green Thumb's impressive scale and distribution network spanning 18 manufacturing facilities and 90+ retail locations. They're a brand you can trust to deliver consistent experiences whether you're new to cannabis or a seasoned enthusiast.