Shift Cannabis operates from their world-class cultivation facility located on a 200-acre ranch in Ridgway, Colorado, sustained by the Uncompahgre River and fed from San Juan Mountain snowmelt. The brand also maintains a state-of-the-art manufacturing facility in Commerce City where they produce high-quality distillate and live resin products.Shift's product portfolio includes bulk flower, pre-packaged flower, pre-rolled joints, distillate vape cartridges, and live resin vape cartridges. Their unique approach categorizes products by effect rather than traditional indica/sativa classifications: EXPLORE (uplifting, euphoric, cerebral), WANDER (mild, full-spectrum effects for leisure), and DREAM (calming, body-oriented effects for relaxation and recovery).Quality is ensured through scientifically-based practices and the selection of pure genetics. Their proprietary cold-dry and cold-cure process at the geothermal cultivation facility ensures cultivars dry slowly and evenly. The facility takes a sustainable approach to cultivation, using geothermal cooling and irrigation systems that capture and return clean water to the nearby Uncompahgre River. Products are available wholesale to dispensaries throughout Colorado and retail at their own dispensary location.
Shift Genuine Cannabis was founded in 2010 by Travis Howard with a mission to serve Colorado's cannabis market through genuine, adventure-inspired products. Originally a multi-state operation with medical dispensaries in New Mexico, Shift expanded into Colorado's recreational market in 2019, launching in 50 dispensaries with plans to reach 100 locations.A major milestone came in 2020 when Dalwhinnie acquired control of the Shift brand, including Shift Refinery, consolidating two world-class cannabis companies. This acquisition was strategic, as Shift had already ranked as Colorado's second best-selling bulk flower throughout summer 2020, according to wholesale marketplace LeafLink. The brand's extraction division, Shift Refinery, has earned recognition including a third-place finish for Best Rec Badder in the 2020 Connoisseur Cup with their award-winning live resin Space Ape.Under Dalwhinnie's ownership, Shift has continued to grow, with availability expanding to over 100 dispensaries across Colorado. The brand has evolved from a regional player to a recognized name in Colorado cannabis, maintaining its commitment to adventure-driven consumers while scaling operations significantly.
Shift Cannabis is dedicated to the pursuit of excellence and providing consumers with the highest-level quality of cannabis that fuels the desire for exploration and adventure. As founder Travis Howard explains, "We are flower people who have built a brand for those searching for something genuine. As consumers ourselves, we truly understand what folks are looking for when choosing a cannabis brand, and we really do care."The brand's core mission centers on meeting the needs of a diverse consumer base, offering premium quality and enhanced experiences at affordable prices. Whether serving the broader urban market, outdoor adventurers, or true terpene tasting aficionados, Shift believes every consumer deserves exceptional experiences at accessible price points. Their commitment is simple: "We believe you deserve the best with every puff and pass," ensuring that genuine adventure means something unique to every customer they serve.
At Calm Effect, we're impressed by Shift's authentic approach to cannabis cultivation and their commitment to transparency. What sets them apart is their genuine connection to Colorado's natural environment—cultivating cannabis with mountain snowmelt water on a 200-acre ranch creates a terroir you can actually taste.We appreciate their innovative effect-based categorization system that moves beyond outdated indica/sativa labels, making it easier for consumers to find products that match their desired experience. Their proven track record speaks volumes—ranking as Colorado's second-best bulk flower seller shows they deliver quality consistently at scale.For deal-seekers on our platform, Shift represents exceptional value. Their philosophy of "premium quality at affordable prices" aligns perfectly with what our customers want. The sustainable cultivation practices and geothermal facility operations demonstrate environmental responsibility that resonates with conscious consumers. When you see Shift deals on Calm Effect, you're getting authentic Colorado cannabis with mountain-grown character that's been perfecting their craft since 2010.