Sense operates a compact but efficient cultivation facility in San Francisco with approximately 100 lights across a 2,000-square-foot canopy, featuring one vegetative room and two flowering rooms. The company produces premium indoor cannabis using 100% renewable energy, focusing on sensory-driven cultivation methods that enhance terpene profiles and flavor intensity. Their hands-on approach includes daily plant interaction, meticulous hand-trimming, and a proprietary nutrient blend featuring kelp, humic acid, fulvic acid, and fish hydrolysate to create beneficial biology in their growing medium.Sense specializes in phenohunting, growing cultivars from seed to identify the best strains for their lineup. They typically test around six cultivars with 10 different selections each to discover optimal genetics. Their quality standards require minimum 20% THC levels to meet current market demands, while maintaining focus on bag appeal, aroma, and flavor profiles. The brand distributes throughout California's licensed dispensary network, offering consumers consistently high-quality, small-batch cannabis that represents authentic craft cultivation.
Sense Grown was founded in 2013 by Steve Griffith, who left his East Coast career 15 years ago to pursue his passion for cannabis cultivation in California. After cutting his teeth in garages and basements, Steve established Sense as a bootstrap operation that has grown into one of San Francisco's most respected cannabis brands. The company operates with a close-knit team including COO Adam Hayes, a former executive chef who joined as co-owner in 2013, and Cultivation Manager Rob King, who came aboard in 2016 when Sense moved to its current San Francisco facility.Sense gained significant recognition in 2022 when their Pink Certz strain won the Transbay Challenge III cannabis competition in March, followed by a first-place finish in the hybrid category at the High Times Cannabis Cup SoCal: People's Choice Edition that summer. These victories put the spotlight on their unique approach to cannabis cultivation, proving that quality and craftsmanship could compete with heavily funded operations. From humble beginnings to award-winning recognition, Sense continues to embody the entrepreneurial spirit that drives California's cannabis industry.
Sense Grown's mission centers on redefining the premium cannabis category by presenting flowers in their purest and most authentic form. At the foundation of their approach is the power to listen – to their plants, to their own senses, to their customers, and to their employees. The company prides itself on being "the least corporate company you can get," operating as a small-batch, hands-on operation that serves as "the antithesis" of hype-driven cannabis brands.Their proven SENSE Grown methodology directs the plant's energy straight into each flower, creating more intense aromas, flavors, and experiences through careful curation that maximizes terpene production. Using sustainable practices and 100% renewable energy, Sense grows award-winning premium cannabis as a close-knit family, with most strains phenohunted from seed to ensure genetic excellence. Their commitment extends beyond cultivation to environmental responsibility and authentic cannabis experiences.
At Calm Effect, we're drawn to Sense Grown because they represent everything we value in premium cannabis: authenticity over hype, quality over quantity, and genuine craftsmanship over corporate marketing. Their "humility over hype" approach resonates with consumers who appreciate cannabis that speaks for itself through exceptional quality rather than flashy branding. The fact that they've won major competitions like the Transbay Challenge and High Times Cannabis Cup with minimal marketing efforts proves their flowers truly stand out.What sets Sense apart is their sensory-focused cultivation philosophy – they literally grow with their senses, touching plants daily, monitoring aromas, and hand-trimming to preserve trichomes. For deal-seekers, Sense offers exceptional value because you're getting award-winning, small-batch cannabis at competitive prices without paying for excessive marketing costs. Their Pink Certz alone demonstrates why this San Francisco operation deserves attention from serious cannabis enthusiasts seeking authentic, premium experiences.